Atlanta’s MLB team announced this morning that they’ve sold ad space on their jersey sleeves to a “concrete and cementitious products manufacturer” for the next five years. The sleeve ad will make its on-field debut tomorrow, May 19, when Atlanta hosts the Mariners.
I’d say this one is almost worth it just because we’re all learning the word “cementitious,” which is a sensational adjective that I was previously unaware of.
Atlanta is the 10th MLB team so far to add a uniform ad for this season. The other nine are the Padres, Red Sox, D-backs, Angels, Astros, Reds, Marlins, Mets, and Cardinals. Several additional teams have said that they’re actively searching for a uni advertiser, so we’ll probably see more in-season announcements in the weeks and months to come.