The Marlins this morning became the latest MLB team to add a uniform advertiser for the 2023 season, selling space on their sleeve to a home security company. The deal is reportedly for three years and $15 million. As we’ve seen with other clubs, the ad will alternate between the left and right sleeve, depending on the player’s handedness, in order to maximize TV exposure.
Miami is the seventh MLB team so far to sell out to a uni advertiser, following the Padres, Red Sox, D-backs, Angels, Astros, and Reds. (Several additional teams have said that they’re actively searching for a uni advertiser. It’s not yet clear whether any of those teams will have uni ad deals finalized by Opening Day.)
I’ve added this Marlins news, along with some other updates, to my MLB Season Preview.