Author: Paul Lukas

With the start of the NHL season fast approaching, teams are getting their new uni advertisements ready to go.

The retro design is part of the team’s 35th-season celebration.

The team will be celebrating the 10th anniversary of a Super Bowl title, which they won while wearing white.

The new ad replaces the team’s longstanding “5 for the Fight” patch.

The jersey has one of the strangest chest lettering formats in uniform history.

It’s subtle, but it’s there!

In today’s Ticker: A junior high school with a serious Cubs obsession, a hockey goalie mask that celebrates other goalie masks, and more.

The organization for golf pros has a new logo — and a slogan with a very odd style error.

A photo taken from outside the team’s arena suggests that something retro is in the works.

The last two seasons have seen a bumper crop of new NFL throwbacks, but there are still plenty of good retro designs that deserve to be revived.

It’s the first centennial logo in NBA history — and it’s a keeper.

The patch has been a mainstay on the team’s uniforms since 2017.

Buffalo had been an ad-free NHL holdout — until now.

With cursive writing no longer being taught, some brands are abandoning their script logos. Should sports teams be next?

It was a rare case of a team debuting a new uni element on the road.