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Anatomy of a Non-Story: A One-Shell Rule Tale

There’s a truism in sports that sometimes the best trades are the ones you don’t make. Similarly, it turns out that in journalism, sometimes the best stories are the ones you don’t write, and the best social media moves are the tweets you don’t retweet.

Case in point: Last Thursday morning I was on the . . . → Read More: Anatomy of a Non-Story: A One-Shell Rule Tale

I Shall Call It ... Mini-Me

Last week I wrote about the very cool Uni Watch helmet that Riddell sent me (shown at right; click to enlarge). The virtual ink on that entry had barely dried when a bunch of people started asking, “Where can I get a mini-helmet version of that?”

Full disclosure: Up until this week, I didn’t . . . → Read More: I Shall Call It … Mini-Me

Behold: The Uni Watch Precision-Fit Helmet

For all photos, click to enlarge

Back in June I did an ESPN column about Riddell’s Precision-Fit helmet program. As you may recall, the Riddell people showed me how the program works by scanning my head to create a series of 3-D digital images.

Normally, the next step would be . . . → Read More: Behold: The Uni Watch Precision-Fit Helmet

Uni Watch DIY Project: Clip Job

We cover some pretty small details here at Uni Watch — belt buckles, shoelaces, wedding bands. But until now, I don’t think I’ve ever devoted an entry to the topic of facemask clips.

Some quick background: Back in the day, facemasks used to be screwed directly into the helmet shells. Then came the development . . . → Read More: Uni Watch DIY Project: Clip Job