Devils to Feature Local Black-Owned Biz Ad on Helmets

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Interesting move yesterday by the Devils, who announced a new program called Buy Black. Between now and Oct. 29, local Black-owned businesses can apply to be chosen as the team’s new helmet advertiser. The business that’s chosen will get to advertise on the team’s helmets for 13 […]

Kings, Knights Make Late-Breaking NHL Uni News

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The Kings yesterday confirmed a long-running series of reports, rumors, and leaks by officially unveiling their new alternate uniform. It’s basically a 1990s throwback, but with metallic silver trim, white gloves (an NHL rarity!), and a chrome helmet.

If you’re saying, “Wait, that photo doesn’t look like […]

SMUW Uni Tracker Ethan Dimitroff is also a Uniform Designer

By Phil Hecken Follow @PhilHecken !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);;js.src=”//”;fjs.parentNode.insertBefore(js,fjs);}}(document,”script”,”twitter-wjs”);

Greetings and good Saturday morning, Uni Watchers. Hope everyone had a good week.

As those of you who follow the Sunday Morning Uni Watch are aware, Ethan Dimitroff serves in the role of uniform tracker for the SEC and, starting this season, Big XII Conferences (previously he […]

Latest NHL Helmet Ad Is Seriously Weird

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Okay, so we all know that I really dislike ads on uniforms. But even if you have no problem with uni ads, the events that unfolded yesterday were pretty weird.

First, the Chicago NHL team announced a new helmet advertiser (describing the company initially as a “sponsor” […]