Staten Island FerryHawks Roll Out ‘Storytelling’ Detail That Actually Works!

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As most of you know by now, I tend to take a pretty dim view of “storytelling” details in sports brand design. Most of them tend to feel torturously strained, a lot of it doesn’t actually work from a functional-design standpoint (basing your number font on a […]

Padres Ha-Seong Kim Adds Incredible Uni Modification

[Editor’s Note: Paul is on his annual August break from the site. Deputy editor Phil Hecken is in charge from now through the end of the month, although Paul may be popping up here occasionally.]

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Good morning Uni Watchers! Short lede today, as Paul has a new […]

Uni-Unusual: Phils Pitcher Bucks Trend with Uni Quirk

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Good morning! Hope everyone had a good weekend, as I did.

Now then: Phillies pitcher Matt Moore has been in the big leagues since 2011, and I’ve probably seen him pitch, or at least seen photos of him, countless times during that span. Despite […]

Pitchers Turn New Rule into Absurdist Uni-Related Theater

I knew that MLB’s new crackdown on pitchers using foreign substances had the potential to open up a whole new branch of Uni Watch content, because the rule focuses on caps, gloves, and belts (the umps are now literally uni-watchers!). But I didn’t know how long it would take for that to happen. Not […]