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Although the NBA was founded in 1946, several of its teams can trace their lineage further back than that. One such team is the Sacramento Kings, who originated in 1923 as the semi-pro Rochester Seagrams. That means the franchise is marking its 100th anniversary this season, which they’ll be commemorating with a new logo — the first centennial logo in NBA history.
The design was created by longtime Uni Watch pal/ally Todd Radom, in collaboration with the Kings’ creative department. The five rubies in the crown symbolize the five cities the franchise has called home over the past 100 years: Rochester (where the team was known as the Seagrams and then the Royals), Cincinnati (Royals) Kansas City (Kings), Omaha (Kings), and Sacramento (Kings).
Todd tweeted some visual reference that went into the design, along with a graphic showing how the anniversary logo fits in with the evolution of the team’s primary logo:
Granted, I’m a bit biased because Todd is a friend, but I think this is one of the nicest anniversary logos we’ve seen in a long time. The only downer is that it will not appear on the Kings’ Icon, Association, or Statement uniforms. Could it end up being appearing on, or even being the visual centerpiece for, this year’s City uniform? We’ll find out in about a month, because the Kings also announced that they will unveil this season’s City design on Oct. 21.
New Substack Column: 10 NFL Throwbacks I'd Like to See
We’ve seen a bumper crop of new NFL throwbacks over the past two seasons, but there are still plenty of worthwhile designs that have never gotten the throwback treatment. So for this week’s Uni Watch Premium article on Substack, I ran down my top 10 choices for throwbacks I’d like to see.
You can read the first part of the article here. In order to read the entire thing, you’ll need to become a paid subscriber to my Substack (which will also get you access to my full Substack archives). My thanks, as always, for your consideration.
Can of the Day
This was apparently an insecticide. Hey, if you can’t beat those nasty bugs with science, you might as well try witchcraft!
What Paul Did Last Night
I generally don’t care for musical theater, but I make an exception for the bizarre sub-niche of industrial musicals, which are very strange song-and-dance films that were made mostly in the 1950s, ’60s, and ’70s and screened at corporate sales conferences and trade shows. A former David Letterman writer named Steve Young (no, not that Steve Young) has become industrial musicals’ foremost expert and cultural ambassador/cheerleader in recent years, and last night he hosted a screening of some of the best footage from his collection at a movie theater near Uni Watch HQ, so my friend Anne and I went to check it out.
If you’ve never seen industrial musicals, it’s hard to explain how absurdist they are, and how perfectly they capture the simultaneous appeal and repulsion of midcentury capitalism. The production values were generally quite good, because corporations hired legit professionals — often with Broadway résumés — to write, score, and choreograph the musical numbers. But bringing genuine showbiz glitz (complete with jazz hands, hip shakin’, and toe tappin’) to a song about, say, chemical polymers or the latest blend of gasoline, bulldozes right past kitsch into the realm of the surreal.
My favorite segment in last night’s program was this one — a musical number (preceded by some sober sales talk) for the 1959 Ford Edsel. The ’58 model had been a huge flop and an object of national ridicule, so you might say Ford took a rather unsubtle approach with the sales song:
So that was my Tuesday night. Hope yours was just as much fun as mine.