The Blue Jays today announced that they are selling space on their jersey to a financial services company. The bank’s advertisement, which you can see in the photo shown above, will began appearing on Jays’ jerseys starting with tonight’s home game against the Diamondbacks. Photos of how the ad will look on the team’s other jerseys were not immediately available.
The Jays are the second American League East team to announce a uniform advertisement this week. The first such team, the Yankees, announced their sleeve ad on Wednesday. (Although the Yankees’ announcement came sooner, their ad won’t make its on-field debut until next Friday, July 21.)
Toronto is the 14th MLB team so far to whore out their uniform to an advertiser. The other 13 are the Padres, Red Sox, D-backs, Angels, Astros, Reds, Marlins, Mets, Cardinals, Tigers, Guardians, Yankees, and Atlanta. Several additional teams have said that they’re actively searching for a uni advertiser, so we’ll probably see more in-season announcements in the weeks and months to come.
Update: In an interesting development, all Jays players are wearing the new uni advertisement on the left sleeve, regardless of whether they bat left- or right-handed:
I’m pretty sure they’re the first of the 14 ad-clad teams to use a consistent sleeve placement. The others are all putting the ad on the player’s front-facing sleeve.
Came here expecting something Canadian, meh. It’s technically Canadian but not as specifically Canadian as I’d hoped, there are TD’s all over America too.
TD has gotta be lobbying hard for football patches, don’t ya think?
Oh, they have football patches already. Just not in NFL. The Ottawa Redblacks play at TD Place Stadium. So, of course:
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I see what you did there!
It’s literally called TD Canada Trust… Guess what the T stands for.
At least it fits in with their color (colour) scheme. JFC
It was ugly on the Vancouver Canucks’ third jerseys, and it’s ugly here on the Blue Jays’ sleeves.
Not really surprised, TD is a pretty heavy in-stadium advertiser for the Jays
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GTGFTS
July 30, 2021 after first pitch of the game. Merrifield will fly out to Randal Grichuk on a 2-2 count.
Blue Jays will beat Royals 6-4 in first game in Canada since 2019.
Stripling with win, Lynch with the loss, Romano with the save.
Looks horrendous. May the Letterkenny “tiddybank” jokes commence.
That’s the level of sponsor I expected for the Yankees. Something like Mercedes, Cadillac, Apple, or Chase. Not some second-tier insurance company I never heard of. Think Hal sold low.
At least the Jays’ advertiser has a name that contains the city the team plays in.
I’m reminded of how in soccer Japan’s J-League allowed advertisers on jersey fronts, but required them to be local to the team, and required the team names to contain the city or prefecture with no advertising. They also kept the color schemes intact in many cases.
Kyoto Purple Sanga, for example, had Kyoto Ceramic as their main advertiser and Nintendo as their secondary on the back. Better than selling to some random international corporation, or a gambling website as you see so often in Europe.
At least attempt to match up with the uniform colors. It looks like horseshit.
There are so many camera angles these days, I would think the same-sleeve approach would be just as good as overthinking “handedness” – especially keeping it simple for the team’s equipment staff to execute.
Soon the uniforms will look like a Nascar outfit
Choosing the same sleeve for all players sets them apart from the USA teams with ads. I read that for the time being jerseys with the ad are not offered to fans. That will change the moment that fans will want to pay for the closest thing possible to an onfield jersey. We have seen it in soccer, cricket and rugby, it will come to other sports as well.
Major League Baseball sold their soul, unfortunately.