A Cautionary Tale: How Hockey Jersey Ads Came to Finland

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As we all know by now, NHL uniforms will start carrying advertisements next season. But in some parts of the world, the idea of hockey teams wearing jersey ads is nothing new. Case in point: Top-level pro hockey teams in Finland began going ad-clad more than 60 […]

Devils to Feature Local Black-Owned Biz Ad on Helmets

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Interesting move yesterday by the Devils, who announced a new program called Buy Black. Between now and Oct. 29, local Black-owned businesses can apply to be chosen as the team’s new helmet advertiser. The business that’s chosen will get to advertise on the team’s helmets for 13 […]

Latest NHL Helmet Ad Is Seriously Weird

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Okay, so we all know that I really dislike ads on uniforms. But even if you have no problem with uni ads, the events that unfolded yesterday were pretty weird.

First, the Chicago NHL team announced a new helmet advertiser (describing the company initially as a “sponsor” […]

NHL Will Allow Jersey Ads Beginning with the 2022-23 Season

[Editor’s Note: Paul is on his annual August break from the site. Deputy editor Phil Hecken is in charge from now through the end of the month, although Paul may be popping up here occasionally.]

Image credit: Sportslogos.net

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A good Wednesday to all you Uni […]