Category: Advertising and Sponsorship

Say It Ain’t So: MLB Reportedly Eyes Ad Patches by 2022

By Paul Lukas, on July 16th, 2019%

Seriously depressing news yesterday, as Sports Business Journal’s Terry Lofton — a very reliable reporter — broke the story that MLB uniforms will likely have advertising patches within three years. That’s in addition to the Nike maker’s mark being added to the chest next season.

Lofton says chatter about MLB adding ad patches “was . . . → Read More: Say It Ain’t So: MLB Reportedly Eyes Ad Patches by 2022

Hot Dog! Jewish Softball Team Becomes Hebrew Nationals

By Paul Lukas, on April 18th, 2019%

For all photos, click to enlarge

I recently received an email from a guy named Dan Skinner, who explained that he was (a) a longtime Uni Watch reader and (b) the brand communications manager for Hebrew National hot dogs. He said an all-Jewish softball team that plays in a church . . . → Read More: Hot Dog! Jewish Softball Team Becomes Hebrew Nationals

And Then There Was One: Pacers Are Latest to Sell Out Their Uni

By Paul Lukas, on December 19th, 2018%

Last month I wrote about how the Pacers and Thunder were the final two NBA teams with ad-free uniforms. In that piece, I mentioned that Pacers exec Todd Taylor had told me he expected the team to add an ad patch “at some point this season.”

That point has now arrived, as the Pacers . . . → Read More: And Then There Was One: Pacers Are Latest to Sell Out Their Uni

And Then There Were Two

By Paul Lukas, on November 9th, 2018%

When the 2017-18 NBA season tipped off a little more than a year ago, 17 of the league’s 30 teams had sold space on their jerseys to corporate advertisers. Another four teams joined the ad patch bandwagon during the 2017-18 season, plus three more during the offseason, one more during the 2018-19 preseason, and . . . → Read More: And Then There Were Two