And So It Begins: NHL Takes First Steps Toward Idiocracy

By Paul Lukas, on December 23rd, 2020%

For all photos, click to enlarge

The NHL officially entered the world of uniform advertising yesterday, as the Devils, Capitals, and Predators announced that their inaugural helmet advertisers will be, respectively, an insurance company, a bank, and a tire manufacturer (as seen from left to right above).

Let’s shift into . . . → Read More: And So It Begins: NHL Takes First Steps Toward Idiocracy

55 comments - (Comments are closed)   Advertising and Sponsorship, Helmets, NHL

Less Is More: A Look at the NBA’s Ad-Free Three

By Paul Lukas, on December 15th, 2020%

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The 2020-21 NBA season tips off one week from today (I know, it’s crazy — feels like we were just crowning the Lakers), and preseason games have now begun. And lo and behold, those preseason contests have revealed something magnificent: Three teams — the Bucks, Kings, and . . . → Read More: Less Is More: A Look at the NBA’s Ad-Free Three

61 comments - (Comments are closed)   Advertising and Sponsorship, NBA, Patches

Naming Right or Wrong? Seattle Arena Gets New Moniker

By Paul Lukas, on June 26th, 2020%

Seattle’s new NHL franchise is set to hit the ice at the start of the 2021-22 season. We still don’t know what the team’s name will be (the latest word is that it may not be revealed until the fall), but now we at least know the new name for their arena.

Some quick . . . → Read More: Naming Right or Wrong? Seattle Arena Gets New Moniker

63 comments - (Comments are closed)   Advertising and Sponsorship, Arenas, Naming Rights, NHL, Think Pieces, WNBA

Sweet Relief: MLB Uni Ads Won’t Be Happening for Now

By Paul Lukas, on June 23rd, 2020%

Good morning! I’m feeling very chipper today — and you should be as well! — because MLB uniform ads, which seemed like a done deal as recently as a few days ago, will not be happening after all, at least not right away.

Here’s the deal: As you’ve probably heard by now, the owners, . . . → Read More: Sweet Relief: MLB Uni Ads Won’t Be Happening for Now

61 comments - (Comments are closed)   Advertising and Sponsorship, MLB
 
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