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Category: Advertising and Sponsorship

Ewww: Runners Object to Advertisement on Boston Marathon Medals

For the first time ever, the prize for finishing the world’s oldest annual marathon will carry a corporate ad.

EXCLUSIVE: All 120 MiLB Teams to Wear Oatly-Themed Uniform in 2024

Every minor league team will play a game this season as the Malmö Oat Milkers. (Yes, really.)

Ewww: Blue Jays Become Latest MLB Team to Whore Out Uniform

Fourteen down, 16 to go.

Uni-Ad Details for This Weekend’s Cubs/Cards Series in London

If the game is taking place outside MLB’s usual USA/Canada turf, you can be sure there will be new ads on the uniforms.

Ewww: Ducks Announce Uniform Advertiser

They’re the second NHL team in as many days to join the ad-clad ranks.

Bud Isn’t Wiser: Beer Ad Misspells Memorial Day Tribute

Nothing says “sincere tribute to the fallen” like a typo.

Ewww: Tigers Become Latest MLB Team with Sleeve Ad

The number of ad-clad teams is now up to 11.

Report: NFL Won’t Have Uni Ads on Roger Goodell’s Watch

The much-maligned NFL commish appears to be on the right side of the uni ad debate.

Mets Replace Stupid Sleeve Ad with New Stupid Sleeve Ad

Less than a month into the season, the Amazin’s have revised their sleeve advertisement.

Reading the Tea Leaves: O’s, Phils Appear to Be Close to Uni Ad Deals

It’s hard to be 100% certain, but Baltimore and Philly both appear to have something up their sleeves.

Release the Ad: Kraken Partner With Indian Tribe for New Patch

The deal marks the first time an Indian tribe has bought a non-casino-related ad patch on a Big Four pro uniform.

Reds’ Uni Ad Is the Worst One Yet — But Not for the Reasons You Might Think

MLB’s latest uni ad has a really unfortunate twist.

What We Talk About When We Talk About Uniform Ads

Why do so many reporters fail to describe uni ads as “ads”? I decided to ask some of them.

Astros Announce Uni Ad (ewww) and Gold Champions’ Uniforms

Another day, another advertisement on an MLB uniform.

Ewww: D-backs Become Latest MLB Team to Add Uni Advertisement

It’s so subtle, you barely see it, am I right?