Category: Advertising and Sponsorship

And Then There Were Two

By Paul Lukas, on November 9th, 2018%

When the 2017-18 NBA season tipped off a little more than a year ago, 17 of the league’s 30 teams had sold space on their jerseys to corporate advertisers. Another four teams joined the ad patch bandwagon during the 2017-18 season, plus three more during the offseason, one more during the 2018-19 preseason, and . . . → Read More: And Then There Were Two

NBA Season Tips Off With an Ad-Clad Thud

By Paul Lukas, on October 17th, 2018%

The NBA season tipped off yesterday, and two teams decided to mark the occasion by becoming the latest clubs to hop on the corporate uni-advertising bandwagon.

First up are the Bulls. In keeping with our established policy, I will neither show their patch nor name their advertiser, but I will show that a Bulls . . . → Read More: NBA Season Tips Off With an Ad-Clad Thud

Grizzlies Unveil New Unis, Logo, Court & Advertiser

By Phil Hecken, on August 3rd, 2018%

[Editor’s Note: Paul is on his annual August break from site. Deputy editor Phil Hecken is in charge from now through the end of the month, although Paul is still on the clock over at ESPN and may be popping up here occasionally.]

By Phil Hecken Follow @PhilHecken !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=”//platform.twitter.com/widgets.js”;fjs.parentNode.insertBefore(js,fjs);}}(document,”script”,”twitter-wjs”);

The Memphis Grizzlies unveiled . . . → Read More: Grizzlies Unveil New Unis, Logo, Court & Advertiser

What Are the Chances of an Ad-Free NBA Finals?

By Paul Lukas, on April 13th, 2018%

The NBA playoffs begin tomorrow. It will mark the first time that the league’s postseason has featured uniform advertising, at least for some of the teams. That raises an intriguing question: What are the chances of an ad-free pairing in the FInals?

First, let’s crunch a few numbers:

• Twenty-one NBA teams currently wear . . . → Read More: What Are the Chances of an Ad-Free NBA Finals?