Category: Advertising and Sponsorship

Naming Right or Wrong? Seattle Arena Gets New Moniker

By Paul Lukas, on June 26th, 2020%

Seattle’s new NHL franchise is set to hit the ice at the start of the 2021-22 season. We still don’t know what the team’s name will be (the latest word is that it may not be revealed until the fall), but now we at least know the new name for their arena.

Some quick . . . → Read More: Naming Right or Wrong? Seattle Arena Gets New Moniker

Sweet Relief: MLB Uni Ads Won’t Be Happening for Now

By Paul Lukas, on June 23rd, 2020%

Good morning! I’m feeling very chipper today — and you should be as well! — because MLB uniform ads, which seemed like a done deal as recently as a few days ago, will not be happening after all, at least not right away.

Here’s the deal: As you’ve probably heard by now, the owners, . . . → Read More: Sweet Relief: MLB Uni Ads Won’t Be Happening for Now

MLB, Union Chart Disastrous Course Toward Uni Ads

By Paul Lukas, on June 19th, 2020%

The baseball section of yesterday’s Ticker had an item about how the MLB owners had sent the players’ union a proposal that included, among many other things, a provision allowing teams to sell space on their uniforms to advertisers — not just for 2020, but also for 2021. That wasn’t great news, but I . . . → Read More: MLB, Union Chart Disastrous Course Toward Uniform Ads

Riddle Me This: Polish Team Wears Giant Question Mark

By Paul Lukas, on June 17th, 2020%

Click to enlarge

[Editor’s Note: Today we have a guest entry from reader Tom Gronek, who’s uncovered a fascinating uni-related situation in the world of Polish soccer. Enjoy. — PL]

By Tom Gronek

For the first time in ages, I recently found myself watching a soccer game from Poland’s . . . → Read More: Riddle Me This: Polish Team Wears Giant Question Mark