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EXCLUSIVE: The Inside Story Behind the Jets’ 2019 Uniform Set

As you may recall, I’ve recently done two extremely informative interviews with former Nike art director Tom Andrich — one about how he created the NFL’s Color Rush program, and another about how Nike worked with the NFL. In the third and final installment of our interview trilogy, Andrich tells me how he oversaw the development of the Jets’ 2019 uniform set, a project that took much longer, and entailed more false starts, than most other Nike/NFL endeavors. It’s a really fascinating case study!

Just like my two previous interviews with Andrich, this one is packed with behind-the-scenes insider info and lots of graphics that have never been published before. You can read the first part of it here. In order to read the entire thing, you’ll need to become a paid subscriber to my Substack (which will also get you access to my full Substack archives).

My thanks, as always, for your consideration.

Comments (2)

    These would have looked way better if they paired these with the new helmet with the jet logo. The rounded Jets font on the helmet with sharp wing lines on the unis made no sense to me.

    Does the story begin with “Well, one night, when I was really drunk…”

    Because that would explain a lot.

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