Today’s Ticker included the following item:
Orioles owner John Angelos had reportedly made a deal to sell the naming rights to Camden Yards. The deal was supposed to be announced yesterday, but it turns out that the advertiser was blindsided by Angelos’s recent sale of the team, and the status of the naming rights deal is now unclear.
That item linked to a small Sports Business Journal article, which in turn was based on a paywalled Wall Street Journal article. I don’t have a Journal subscription, so I wasn’t able to glean the full details, including who the naming advertiser was supposed to be. But I see now that the Journal article’s author, Jared Diamond, revealed the advertiser’s identity in a tweet:
See you at T. Rowe Price Park at Camden Yards… maybe?
Story with @lindseyadler on the naming rights deal that was supposed to be announced today. Then the team was sold. T. Rowe Price found out about the sale when news broke in the media. https://t.co/arA3CHVtlJ
— Jared Diamond (@jareddiamond) February 6, 2024
T. Rowe Price Park at Camden Yards — really has a ring to it, no?
Based on follow-up coverage from other media outlets, it’s still not clear what will happen to the naming rights deal. Here’s hoping it doesn’t come to fruition.
In case you’re wondering, nine of the 30 MLB teams do not currently whore out their stadium names to corporate advertisers. Here are those teams and their ballparks:
- Angels: Angel Stadium
- A’s: Oakland-Alameda County Coliseum*
- Cubs: Wrigley Field**
- Dodgers: Dodger Stadium
- Nationals: Nationals Park
- Orioles: Oriole Park at Camden Yards
- Red Sox: Fenway Park
- Royals: Kauffman Stadium
- Yankees: Yankee Stadium
*Although the Coliseum has had many advertised names over the years, it does not currently have one.
**Wrigley Field is a vanity name (like Kauffman Stadium), not an advertised name. The Cubs receive no compensation from the gum company, and they could sell the naming rights if they wanted to, but they’ve so far chosen not to.
Update: Here’s a free link to the WSJ story.