The Return of Naming Wrongs

By Paul Lukas, on May 23rd, 2017%

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As longtime readers may recall, back in 2009 I partnered with the apparel brand No Mas and the Brooklyn musician the Rev. Vince Anderson to create a T-shirt that said, “I’m Calling It Shea,” which was our response to the Mets selling off their new ballpark’s naming . . . → Read More: The Return of Naming Wrongs

198 comments - (Comments are closed)   Merchandising, Naming Rights, Stadiums and Arenas

A Small Way to Fight Back

By Paul Lukas, on December 9th, 2016%

On Tuesday, while writing about the news that the Under Armour logo will begin appearing on MLB jersey chests in 2020, I said, “How can we avoid [the insidious influence of advertisers] in a realm like sports, where advertising is everywhere, from TV commercials to stadium naming rights? I’ll have more to say about . . . → Read More: A Small Way to Fight Back

149 comments - (Comments are closed)   Advertising and Sponsorship, Naming Rights, Think Pieces