While other NHL teams have spent the past few seasons selling space on their helmets and jerseys to advertisers, the Sabres have been among the few holdouts, keeping their jerseys ad-free and using team logos on their home and road helmets.
But that will change this season, as the team announced today that their home helmets will carry an ad for a nurse placement company. The ad will appear on both of the team’s home helmets — blue primary and black alternate — but will not appear on the road headgear. It’s not yet clear if the team plans to find a separate road helmet advertiser and/or a jersey advertiser.
The Sabres open their preseason schedule this Sunday afternoon in Washington, with their first regular season game slated for Oct. 12 at home against the Rangers.