The Anaheim Ducks, who up until now had not sold space on their jersey to an advertiser, joined the ad-clad ranks today, as they announced that they’ll wear an ad for a property management firm this fall. The ad will appear on the team’s home and alternate jerseys, but not on the white road jersey.
As you can see in the photo above, the Ducks are also wearing a 30th-anniversary patch this season (the logo was unveiled back in February, although I think this might be the first time we’ve seen it on a jersey). It’s not clear, at least to me, how the team will handle the “C” and “A” designations for its captain and alternate captains, although I assume they’ll be placed alongside the anniversary patch, which will make for a very crowded presentation.
The Ducks are the second NHL team in as many days to announce that they’re whoring out their jersey to an advertiser. The first was the Flyers, who folded a new jersey ad into yesterday’s new uni unveiling (and then included the ad on a promotional cookie).