Good morning, and happy summer solstice! The big story of the day will be the Lions’ new alternate helmet (which, judging by the latest hint, will be blue with silver striping and the old Mustang-striped logo). I’m not sure what time they plan to reveal the design, but here’s a little something to tide you over until they do.
So: As you surely know by now, the Flyers unveiled their new uniform set, which includes an extremely unattractive new ad patch, yesterday morning. Later in the day, they held a happy hour with team executives for season ticket holders and gave out free cookies based on the team’s new home jersey. Twitter-er @jorilextera, who I gather is somewhat famous on Flyers Twitter, attended the event and posted the photo shown above, which is how the world learned that the Flyers included the new jersey advertisement on their confectionary giveaway. Mmmm, tastes like corporate partnership!
At least one other event attendee also posted something about the cookie, although in a slightly different context:
Fred REALLY wants the flyers cookie pic.twitter.com/dPyLI2baDg
— Rin (@Oskar_Rindblom) June 21, 2023
The funniest thing about this is that the Flyers crest was obviously applied to the cookie by hand (and, if you compare the two tweets, rather inconsistently), while the ad was applied via some sort of preprinted method (probably via a frosting sheet). So the advertiser was given a higher priority than the team, at least in terms of logo fidelity. Make of that what you will.
(My thanks to Twitter-er @kodywiddak for bringing the cookie to my attention.)