Category: Uniform advertising/sponsorship

A’s, Mariners Open 2019 MLB Season in Japan

By Paul Lukas, on March 20th, 2019%

At this very moment, the A’s and Mariners are playing their season-opening game in Tokyo (I woke up and started writing this in the top of the fifth, and pressed the “Publish” button in the top of the eighth). As we knew would be the case, both teams are wearing advertising sleeve patches — . . . → Read More: A’s, Mariners Open 2019 MLB Season in Japan

MLB Continues Tradition of Uni Ads for Games in Japan

By Paul Lukas, on February 26th, 2019%

Click to enlarge

MLB announced yesterday that the A’s will wear an MGM Resorts advertising patch on their right sleeve for the season-opening series against the Mariners on March 20 and 21. According to this Forbes piece, the Mariners are expected to have a different ad patch for that series, . . . → Read More: MLB Continues Tradition of Uni Ads for Games in Japan

Knicks Become Latest NBA Team to Go Ad-Clad

By Paul Lukas, on October 11th, 2017%

As NBA teams have announced their jersey advertisers, I’ve dutifully covered the announcements and run photos of the patches. Simple.

But in recent weeks, a reader/commenter named Cole has been questioning my approach. He has repeatedly said (I’m paraphrasing here), “Why do you keep showing the ad patches? That’s what the advertisers want! You’re . . . → Read More: Knicks Become Latest NBA Team to Go Ad-Clad

Wishing for an Ad-Free Lakers Jersey? Too Late!

By Paul Lukas, on September 22nd, 2017%

Two more NBA teams announced jersey advertising patches yesterday. Let’s start in L.A., where the Lakers have struck a deal with the e-commerce site Wish (which I had never heard of until yesterday, although I’m sure that says more about me than it does about Wish). Here’s how the patch will look on their . . . → Read More: Wishing for an Ad-Free Lakers Jersey? Too Late!