Category: Merchandising

Underappreciated Uni Element Featured for First Time on Cap

By Paul Lukas, on September 19th, 2018%

The egg timer at the New Era offices — the one that rings every few weeks to remind them it’s time to feed the retail beast by cranking out another line of “lifestyle” caps that nobody really needs — apparently went off recently, because yesterday they launched a new series of NFL team caps called . . . → Read More: Underappreciated Uni Element Featured for First Time on Cap

Lots of Founding-Year Glitches in NBA Draft Caps

By Paul Lukas, on June 21st, 2018%

The NBA draft takes place tonight which means we’ll be seeing lots of NBA draft caps. Normally, I don’t care about draft caps, which are basically just a pointless merchandise category, but reader David R., who prefers not to use his full name, has identified an interesting inconsistency in this latest crop of NBA . . . → Read More: Lots of Founding-Year Glitches in NBA Draft Caps

A Look Back at an Unusual NFL Logo

By Paul Lukas, on January 10th, 2018%

I don’t usually worry too much about logos that appear on retail merch. But we’re going to talk about precisely such a logo today.

It all started when longtime reader Jimmy Lonetti pointed me toward an eBay listing for a vintage New Orleans Saints stadium jacket. What caught Jimmy’s eye was this patch on the . . . → Read More: A Look Back at an Unusual NFL Logo

Are the Nike’s New ‘Smart Jerseys’ a Game-Changer?

By Paul Lukas, on September 19th, 2017%

Introducing the Nike @NBA Connected Jersey.

Learn more at https://t.co/j10gHf22o3 #NIKExNBA pic.twitter.com/gcJ7DGWDGb

— Nike (@Nike) September 16, 2017

As most of you know by now, I generally don’t concern myself with the retail scene. As I often say, I cover what the players wear, not what’s for sale. Uniforms, not merchandise.