Last week I wrote about how we were starting to learn more about the Texans’ upcoming 2024 uni redesign. The main things in that first wave of info were the following:
- The team will have four new uniforms.
- “H-Town Blue” — i.e., the Oilers’ old shade of Columbia blue — will be an accent color, not a main color.
- The team’s primary logo will not be changing.
- The new uniforms will be unveiled during the lead-up to the draft in late April.
Now The Houston Chronicle has published an article that adds some additional pieces to the puzzle. The major revelation is that the four new uniforms will be very distinct, not just the same design in different colorways. The article quotes Doug Vosik, the team’s head of marketing and communications, in this passage:
Vosik added the four versions of the uniform will be completely different from each other and not simply a repeat in various colors. That would be a way to make sure everyone gets what they want. Before drawing up designs, the team set up a fan council, which provided feedback that varied from fans who wanted to keep the uniforms traditional to others who wanted a drastic change. Players also gave their input on what they’d like to wear starting next season.
Vosik thinks all corners of the fan bases will find what they’re looking for in at least one of the four new designs.
“We said, ‘OK, if you want timeless traditional, here’s the one uniform that answers that,’” he said. “If you want to take it one step further and say timeless traditional gets refreshed, we have one for that. If you said, ‘Hey, I’m into this bull thing, let’s get wild,’ we have one for that. And if someone said, ‘Hey, I want you to pay homage to H-Town Blue,’ and if the players are saying, ‘I want something tough, I want something mean,’ we’ve got something for that.”
Hmmm. In theory, there’s nothing wrong with variety and trying to please a diverse constituency. In practice, though, I’ve found that when teams that try to be everything to everyone, they end up being nothing to nobody. We’ll have to wait and see how this plays out.
Also, “I’m into this bull thing” has the makings of accidental branding genius. At the very least, any social media reference to the Texans should include the hashtag #IntoThisBullThing, and I think T-shirts, banners, and foam fingers need to happen too. This Bull Thing is gonna be huge!
Also: The Chronicle article notes that Houston’s connection to Columbia blue (or Oilers blue, or whatever you want to call it) goes way beyond the Oilers. For starters, street names were once denoted on the city’s curbs in blue-tiled lettering, and some of those signs still survive today (additional info and photos here):
In addition, the city’s police cars were also rendered in Columbia blue for many years:
Maybe that’s common knowledge, but I didn’t know about it until now!
Now we just need the new uniforms to be unveiled by a cop stepping out of a vintage blue police cruiser with “I’m into this bull thing” stenciled across the hood. Moooo!