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An Inside Look at How Teams Sell Ads on Uniforms

Have you ever wondered how teams go about finding the advertisers who buy space on their uniforms? For this week’s Uni Watch Premium article over on Substack, I have an exclusive and pretty lengthy interview with someone who works at one of the agencies that teams hire to execute these deals. I learned a lot in the course of this interview, and I’m pretty sure you’ll learn a lot from reading the transcript. It’s full of fascinating behind-the-scenes info!

You can read the first part of the article here. In order to read the entire thing, you’ll need to become a paid subscriber to my Substack (which will also give you full access to my Substack archives).

My thanks, as always, for your consideration.

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