Have you ever wondered how teams go about finding the advertisers who buy space on their uniforms? For this week’s Uni Watch Premium article over on Substack, I have an exclusive and pretty lengthy interview with someone who works at one of the agencies that teams hire to execute these deals. I learned a lot in the course of this interview, and I’m pretty sure you’ll learn a lot from reading the transcript. It’s full of fascinating behind-the-scenes info!
You can read the first part of the article here. In order to read the entire thing, you’ll need to become a paid subscriber to my Substack (which will also give you full access to my Substack archives).
My thanks, as always, for your consideration.