Good morning! Hope everyone had a good Independence Day holiday, as I did. And now we get a short work week!
Now then: I don’t recall an NBA team ever unveiling new uniforms to coincide with the start of the NBA Summer League, nor do I recall a team in any league unveiling new uniforms on July 3 (a date when most of America is busy traveling, party planning, etc.). But that’s what the Kings did on Monday. I’ll say this much: Their promo video (shown above) is much, much better than the typical hype-video nonsense — and I’m not just saying that because it’s anti-purple.
Anyway, here’s a look at the new primary white uniform:
I think that’s a big improvement, in part because I think the script is an upgrade but mainly because I hated the purple/grey combo on the outgoing uni.
And here’s the primary colored uniform:
A huge upgrade. God, I hated that grey lettering and trim on the purple uniform.
The team is wearing simplified versions of the new designs in the NBA Summer League. In these photos, for example, you can see that the Summer League design has a slightly smaller chest script with no border and drop-down NOBs.
The new designs feature a the latest iteration of the Kings’ script, which has gone through a mild evolution over the years:
I don’t like how the underscore interacts with the “g” on the new script. For that matter, I’m not nuts about how those two elements interacted on the previous scripts. It seems obvious that the underscore should go through the loop of the “g,” but for some reason they haven’t done that. Hmmm.
Yikes. That is, obviously, a shout-out to the team’s godawful two-tone uniform from the mid-1990s:
The new Statement uniform may be unveiled as soon as today (if so, I’ll add an update to this post). In addition, all NBA teams will once again get a new City uniform this season, so that will fill out the Kings’ new wardrobe.
Update: The Statement alternate has been unveiled, and it’s exactly what we expected:
PAST MEETS FUTURE 🔥
Introducing our 2023-24 Statement uniform 🟣👑 pic.twitter.com/rTpin10iCI
— Sacramento Kings (@SacramentoKings) July 5, 2023