The past meets the present.
— Boston Bruins (@NHLBruins) June 27, 2023
The Bruins, via the tweet shown above, today announced a change to their jersey crest. With the team celebrating its centennial throughout the 2023-24 season, the “spoked-B” logo on the front of the jersey has been simplified to give it more of a retro feel. Here’s a comparison of their standard primary logo with the one they’ll be wearing this season:
This is the latest in a series of adjustments that the spoked-B mark has undergone since its introduction in 1948, as summed up nicely in this timeline graphic that the team has put together:
Wondering how the new crest will look on the team’s jerseys? Here are some quick mock-ups I did:
Not bad at all, although many fans probably won’t even notice the difference. The centennial crest will be used only for 2023-24, with the team going back to the modern version the following season. Additional info here.
The team previously released this commemorative mark back in January, although it’s not yet clear whether it will be worn as part of the uniform (seems like it would make a good shoulder patch):
My only gripe about any of this is that the Bruins’ first season was 1924-25, so I wish they’d had the patience to wait until 2024-25 to mark the centennial. But that’s just me.