A Simple (Game)Plan: Re-Reimagining The NY Jets

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Earlier this month, as you’re all aware, the New York Jets introduced a redesign of their helmet and uniforms (pretty much only the third re-design in their 60 season history). Paul covered the unveiling and I followed up the next day with my own assessment (scroll down). . . . → Read More: A Simple (Game)Plan: Re-Reimagining The NY Jets

WNBA Takes Radical Step of Putting Team Logos on Unis

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For years now it’s been impossible to take the WNBA seriously from a uniform standpoint because most of the teams didn’t even have their team names, team logos, or city names on their jerseys, which were dominated by advertising.

The league took step toward addressing that yesterday . . . → Read More: WNBA Takes Radical Step of Putting Team Logos on Unis

How the Milwaukee Brewers Became ‘California Strong’

Graphic designer Bryan Molloy first got in touch with me toward the end of 2014, when he was working for Teespring. Since then we’ve partnered on a bunch of projects, including the Uni Watch T-Shirt Club campaigns in 2015 and ’16 and the last four years’ worth of Purple Amnesty Day designs. Bryan also . . . → Read More: How the Milwaukee Brewers Became ‘California Strong’

Random Hockey Throwback Leads to History Lesson

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Sometimes the simplest little thing can lead you down a deep, deep rabbit hole. That’s what happened to me a few weeks ago when one of my Twitter followers, @drryanbohannon, let me know that the Carolina Thunderbirds, who play in the Federal Hockey League and are based . . . → Read More: Random Hockey Throwback Leads to History Lesson