Cavs Reveal New Logo Set; Unis to Follow Soon

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The Cavs yesterday released a new set of logos for next season. As you can see above, the biggest change is that they’ve moved away from yellow and back to gold, plus they’ve also dropped the sword imagery and introduced a new “ball going into the basket-V” […]

Service With a Smile: A Set of Friendly Sports Team Logos

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Last month I got an email from former Uni Watch Ticker-er Mike Chamernik. “Here’s an artist who draws pro and college team logos in a cool, cutesy style,” he said. “Basically the exact opposite of the ‘angry mascot’ trope we’ve grown accustomed to.”

He provided a […]

Uni Watch DIY Project: Another Block-head!

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Two winters ago we had a guest post from reader Loren Southard, who created a set of awesome sports logo-themed building blocks for his new child. That inspired fellow reader Eric Wall to create a similar set of building blocks for his own newborn about a year […]

Staten Island FerryHawks Roll Out ‘Storytelling’ Detail That Actually Works!

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As most of you know by now, I tend to take a pretty dim view of “storytelling” details in sports brand design. Most of them tend to feel torturously strained, a lot of it doesn’t actually work from a functional-design standpoint (basing your number font on a […]