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An Interview with Viral Logo Designer Emily Morgan

A young graphic designer named Emily Morgan has generated a fair amount of buzz in recent months with her logo-redesign videos. For this week’s Uni Watch Premium article over on Substack, I have an exclusive interview with her, which I think you’ll really enjoy.

You can read the first part of the article here. To read the entire thing, you’ll need to become a paying subscriber to my Substack (you can sign up for a month for just $5, which will also give you access to my full Substack archives). My thanks, as always, for your consideration.


Comments (7)

    Yes, I did. And just as I do with every Substack piece each week, I promoted it here on the blog.

    Is there some problem with that, Jason?

    I don’t really understand this comment.

    Are you upset that this interview wasn’t posted on the free UW site?
    Or is that you don’t think it’s worth being put behind a paywall?

    Every logo in that lead shot is a solid, plausible, well-executed idea. That Dolphins logo is especially hot.

    You’re right. I was thinking about the Nets logo when I commented earlier on Substack, but Miami should be calling her soon, too.

    I have followed Emily on instagram for a few months. Algorithmed to my feed based on my interest in sports and fashion and design pages no doubt.
    She is very talented. I like how she makes fairly significant changes yet remains true to the current brand. I also like her “easter eggs” they are usually subtle and enhance the logo/brand. My favorite example being the torch flame from the Indiana state flag is turned into the mane of the Colt in her redesign.
    Additionally, she reacts very positively to commenters & feedback. I have been impressed by her professionalism & maturity in accepting constructive criticism.

    Emily’s New York Giants redesign is an A+ improvement.
    It would be great to see Emily’s ideas on the “B” in Bengals and Ravens logo.
    And a whole new concept for the Dallas Stars.

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