On Labor Day 2011, the University of Maryland football team surprised the uni-verse, and the wider sports world, by opening their season in a bold new uniform/costume based on the Maryland state flag. The uni set, created by Under Armour, was an instant sensation and immediately drew comparisons to Nike’s uniforms for Oregon. Just as Nike founder Phil Knight had come up with increasingly outrageous designs for his alma mater, Under Armour founder Kevin Plank, who had attended Maryland, was doing the same for his school.
Although the Terps won that Labor Day game (an upset victory over Miami), they went 2-10 for the season, and the new uniforms never turbo-charged their football program’s on-field success in the way that the Nike uniforms seemed to do for Oregon. Now, a dozen years later, the school is apparently ready to turn the page.
The Terps today announced that they’re going back to a fairly traditional primary uni design, including their old script-“Terps” helmet. That design was the team’s primary look from 2001 through 2010, and has been worn at least once per season as a throwback since 2019, when head coach Michael Locksley took over the team.
The move aptly symbolizes Under Armour’s greatly diminished status in the uni-verse, as the company has recently been beset with business woes, legal difficulties, and other challenges that have made it an increasingly marginalized brand. Now, adding insult to injury, the firm’s signature uniform design is being cast aside.
You can see additional photos here.