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Bucks Unveil First-Ever Throwback Uniform with an Ad Patch

[Editor’s Note: Paul is on his annual August break from site (although he’s still on the clock over at ESPN and may be popping up here occasionally), and Phil is off this week. Today’s content was written and coordinated by assistant editor Alex Hider. Paul will return to take over the site this Friday, . . . → Read More: Bucks Unveil First-Ever Throwback Uniform with an Ad Patch

'And So It Begins'

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The big, and pretty much entirely expected news yesterday was the announcement by the NBA that the league will begin selling jersey sponsorships advertisements in 2017-18, becoming the first major North American sports league to put partners’ logos on players’ uniforms. And so, it begins.

. . . → Read More: ‘And So It Begins’

adidas Wins NHL Uni Contract: 3 Stripes & Ads Coming?

Concept by Ross Taylor

By Phil Hecken

The big uniform news yesterday wasn’t the unveiling of another college football uniform, or a jersey snafu, or any of the usual mid-August stuff — it was the news, broken by TSN’s Rick Westhead, that adidas had struck a deal with the NHL to produce the league’s jerseys . . . → Read More: adidas Wins NHL Uni Contract: 3 Stripes & Ads Coming?

Ads Gone Bad: Worst Soccer Sponsorships

By Phil Hecken

Back when I put out the “call” for readers to pitch stories for Paul’s month-long sabbatical, I got some excellent ones (and a few that won’t make the cut). One of the more intriguing pitches came from today’s submitter, Anthony Emerson, who wrote to me with this…

Considering the higher-than-usual interest . . . → Read More: Ads Gone Bad: Worst Soccer Sponsorships