Good morning, and Happy New Year! I hope your 2024 is already off to a good start.
As you know, Uni Watch will be celebrating its 25th anniversary — or universary, as I’ve been calling it — on May 26 of this year. And as you can see above, we’re marking the occasion with a new logo, which was created via a collaboration between membership card designer Scott M.X. Turner and myself.
Let’s go into FAQ mode:
So is this a “25th season” logo, or a “25th anniversary logo,” or what?
It’s both! I deliberately worded it so that it would be appropriate for this entire 2024 calendar year. The way I see it, all of 2024 is akin to our 25th “season,” and our 25th anniversary (or universary, or birthday, or whatever) will take place within that year.
The 25th anniversary is traditionally the silver anniversary, so why doesn’t the logo include any silver?
We tried that, but silver looked too grey on the screen. I decided to just stick with the basic Uni Watch colors.
What do the two white stars symbolize?
One star is for this blog and the other is for my Substack. Nothing. They’re just two white stars that were included strictly for aesthetic reasons. There’s no hidden “storytelling” in this logo.
Why doesn’t the logo include the words “Uni Watch”?
I was looking at some recent team anniversary logos and noticed that many of them don’t include the team name. The more I thought about it, the more sense it made to take that approach with this logo. Any Uni Watch fan will immediately recognize this as a Uni Watch logo (and non-fans wouldn’t care one way or the other), so I figured there was no need to waste valuable space with the site name.
You could have saved even more valuable space by changing “A quarter-century” to “25 years,” so the slogan wouldn’t be so long.
We already have that big “25” in the center of the design, so I didn’t want to echo it with another “25.” Also, “A quarter-century” feels a bit weightier, a bit more majestic, like it has a bit more gravitas. True, the extra letters pushed the slogan’s wraparound length to Saltalamacchian levels, but I still think it looks handsome.
Will you be putting this logo on any merchandise?
Yes. T-shirts, hoodies, and stickers are now available in our Teespring shop. If you’re interested in other Teespring-able products (coffee mugs, pint glasses, water bottles, etc.), let me know and I’ll get moving on that.
In addition, I’ve ordered some embroidered patches and will start selling those as soon as they arrive from the manufacturer (which I’m pretty sure will be in a day or two). Here’s digital mock-up — not an actual photo — of how they should look:
I think that covers it. Enjoy watching the Winter Classic, or bowl games, or whatever you have planned for your New Year’s Day!