America’s semiquincentennial — the 250th anniversary of the Declaration of Independence’s ratification — will arrive on July 4, 2026. That’s still two and a half years away, but the U.S. Semiquincentennial Commission — the group established by Congress to promote the national milestone — isn’t waiting until the last minute. Earlier this week they released the semiquincentennial’s official logo (which, thankfully, avoids the clunky word “semiquincentennial”).
The new logo, which is shown above, was created by the design studio Chermayeff & Geismar & Haviv — the same firm that created the logo for the 1976 bicentennial celebration. I was born in 1964, so I was in grade school when that bicentennial logo was released. It looks as good to me now as it did then — a really nice piece of design:
The new “America 250” logo, by comparison, does not work for me at all. The flow of the red/white/blue striping feels clunky and almost amateurish. Also, I don’t understand why the typography left-aligns with the striping but doesn’t quite right-align:
I’m astonished that this is what they’ve chosen to go with. Wish we could see some of the other designs that were considered. You can learn more about the development of the logo design here.
The 1976 logo was worn as a patch in Super Bowl X, which took place in January of 1976. The Steelers wore it on the chest and the Cowboys wore it on the left sleeve:
While plenty of teams in other other sports wore various patches to commemorate the bicentennial, I’m not aware of any other teams that wore the official star-shaped logo. Are there some examples I’m not remembering?
Meanwhile, will the new logo show up as a patch throughout the uni-verse? Would it be better for teams and leagues to come up with their own approaches to marking the semiquincentennial on their unifiorms? Should they ignore the anniversary altogether?
What do you think?
(My thanks to our own Scott M.X. Turner for bringing this logo’s release to my attention.)