We all know the story of the Cleveland Browns’ phantom “CB” helmet logo from 1965. It appeared on program covers, helmet plaques, Dave Boss artwork, electric football games, print ads, and other promotional items, but it never appeared on the field.
Or at least that’s what I’ve always thought. But longtime Uni Watch reader Jim Pericotti has discovered that the logo actually did appear on the field — literally! — but not on a helmet and not in Cleveland.
Here’s the deal: On Dec. 27, 1969, the Cowboys hosted the Browns in the NFL Eastern Conference Championship Game. The game took place at the Cotton Bowl, which was Dallas’s home stadium at the time. As was fairly common in those days, one end zone featured the home team’s name and logo, and the other end zone was branded for the visitors. In the case of the Browns, that meant the “CB” logo! Check it out (you can see Washington’s team name showing through beneath “Browns,” because Washington was Dallas’s opponent the previous week):
But wait, it gets better! Five days later, on New Year’s Day, Notre Dame and Texas faced off in the 1970 Cotton Bowl game. The field was repainted, of course, but a ghosted version of the “CB” logo was still visible in the Longhorns’ end zone:
So while Cleveland’s 1965 “CB” logo never appeared on a helmet, it did appear at least twice on the field — but not in 1965, not in Cleveland, and in one case not even in an NFL game!
Did anyone/everyone else already know about this? I didn’t! Are there any other similar examples out there? Did the Cowboys do this for every home game against the Browns during the late 1960s?
Incidentally, the screen shot from that 1969 Cowboys/Browns playoff game is from this short highlight video, which has several other views of the “CB” logo and lots of other fun stuff — recommended viewing:
(Bottomless thanks to Jim Pericotti for sharing this excellent discovery.)