The Maple Leafs announced today that they’ve sold space on their home helmet to a Canadian pizza restaurant chain. The advertisement will make its on-ice debut tonight, when the Leafs host the Panthers.
The team’s previous home helmet advertiser was a Chinese video-hosting service. They wore that ad up through the 2023 preseason but then stopped wearing it when the current regular season began. Up until now, the helmets have featured the team’s logo this season. Unfortunately, that situation was too good to last.
Multiple reports indicate that there is no new advertiser yet for the road helmets, so they will continue to carry the team’s logo, at least for now.
(My thanks to Phil for bringing this situation to my attention.)