#SBLVIII threads 🪡
— San Francisco 49ers (@49ers) February 1, 2024
We here at Uni Watch don’t necessarily concern ourselves with the retail side of uniforms, but let’s say you’re a fan of one of the Super Bowl teams for SB 58, and you just have to have that official Super Bowl jersey to wear for the big watch party you’ll be attending next Sunday? Well, if you’re a fan of the 49ers (and to a lesser extent, KC), good luck with that.
As you know, with KC the designated “home” team for the big game, the team has chosen to wear its red jerseys.
All patched up. pic.twitter.com/u3KbgxiHql
— Kansas City Chiefs (@Chiefs) January 30, 2024
So that leaves the 49ers to wear white jerseys, just like they did when the teams met four years ago in Supe 54.
Now, I’d venture that there are a large chunk of SF fans who 1) already own a white jersey they’ll don for the game; 2) have a red jersey (or t-shirt or sweatshirt, etc.) they’ll wear during the game; 3) don’t get dressed up in fan gear for the game at all. But there are two types of fans who probably do want to wear “what the team is wearing” (including the Super Bowl LVIII patch) — those who don’t own any gear and those true die hards who have to have the “proper” jersey to rep the squad. (For KC fans — particularly those who only recently became “fans” due to the Traylor Swelce romance, there are probably legions of fans who are dying to get a red KC jersey for their Super Bowl party, but we’ll get to that shortly.)
Anyway, if you’re that SF fan who wants a white jersey with the Supe patch…you’re basically SOL.
Here’s why: Fanatics, who secured a deal a few years back to become the NFL’s exclusive manufacturer and distributor of team gear — ergo, the only “official” place to score a SB 58 jersey — doesn’t have any white 49ers jerseys in stock.
OK, no problem you say, I can just wear the 49ers SB red jersey. Well, that’s gonna be a problem too, because while Fanatics does have some SB-patched red jerseys (which the team will NOT be wearing) for sale, they won’t even ship in time for the Supe. You can expect to receive your red 49ers jersey to ship February 14, which is three days after the game will have been played.
The SF Gate had the scoop on this a couple days ago. From that article:
As of noon P.T. on Jan. 31, the only Super Bowl-branded jerseys that Niners fans can currently purchase are San Francisco’s red home jerseys. Even if authenticity weren’t an issue, a majority of the jerseys, if ordered today, wouldn’t arrive until some days after the Super Bowl. A Deebo Samuel home jersey with a Super Bowl patch comes with a small message that reads “Special Event Item — Ships by 2/14, so it’s not eligible for Super Bowl delivery, but it’s worth the wait!”
If you check out the Fanatics/NFL Shop website, you’ll see they aren’t even offering a white 49ers jersey. The red jerseys all ship after the SB has been played, but if you want a BFBS youth jersey — well, those you can get before the game. Anything else? Fuggetaboutit.
It’s not much better for KC fans either. You can at least order a red LVIII-patched jersey, although those ship after the game has been played. According to the SF Gate, “the only home Super Bowl jersey that fans could buy and get in time for the big game is a Travis Kelce jersey in women’s sizing” (although that may satisfy any number of Swifties who are late to the jersey game).
Again, normally Uni Watch wouldn’t be too concerned about fan merchandise, but when the sole (legal) seller of official on-field gear can’t get their customers the “proper” white game jersey at all, and can’t ship the red jersey until after the game has been played, it speaks volumes. Just wait until they become the NHL on ice outfitter next season.