As you probably know, I don’t buy or wear retail jerseys, and I don’t usually write about fan apparel. But I’m intrigued by the photo shown above, which was taken outside the Minnesota Wild’s arena prior to their game against the Florida Panthers last Thursday. Is on-site jersey rental now a thing?
I’ve never seen anyone renting jerseys at a stadium or arena, so I don’t know if the operation pictured above is a one-off or part of a trend. But the larger concept of jersey rental has definitely come up before. Back in 2012, there was a start-up called JerseySquare, which allowed fans to rent jerseys. I even wrote about them for ESPN. They didn’t survive, but their pitch video is still up on YouTube:
Later, in 2017, there was another rental start-up called Rep the Squad, but it too failed to gain traction. A few years after that, there was another rental project, called JerseyExchange. Its website is still up, but it appears to be badly out of date, and I’m not sure it was ever fully operational.
But just parking outside the arena with a van full of jerseys is a much more direct approach. Has anyone else seen this happening, or even rented a jersey? Do tell!
(My thanks to Carlos Montalvan for alerting me to the Wild photo, which was taken by Kim Hartman.)