We’ve seen several NBA teams hiring streetwear designers and fashion influencers to create new uniforms. Now the NHL is going that same route, as the Coyotes yesterday unveiled a new alternate jersey, dubbed “Desert Night,” designed by Rhuigi Villaseñor, who’s the founder of streetwear brand Rhude and was also recently hired as the team’s “creative strategist and global fashion designer.” (Translation: “The guy who creates merch that non-hockey fans will want to buy.”)
Here’s a better view of the full chest script, along with a rear view:
In a fun move, the captain’s “C” has been reimagined as a crescent moon, and the alternate’s “A” is described by the team as two cacti hugging each other:
I really like that, and wouldn’t mind seeing the Yotes extending it throughout their uni program.
Annoyingly, the team has not released any images showing the full uniform. But the new pants, which feature a cactus on the side, showed up at a practice session last week:
This uniform will be worn for 14 games, the first of which will be this Sunday, Jan. 22. You can see the full uni schedule at the bottom of this page.
Overall: Not bad, but wordmarks always look weird on NHL jerseys, and it would be nice if they could be bothered to show us the socks.