There’ve been so many NBA uni leaks lately that I missed a non-leak story from Monday, which is that the Heat are changing their uni advertiser from a software company to a cruise company (which the Heat’s owner happens to be the chairman of).
According to the press release, the ad spot “became available for a one-year term after the cancellation of a previous partnership.” It’s not clear, at least to me, whether that cancellation was initiated by the team or by the advertiser, nor is it clear whether the cancellation had anything to do with the advertiser’s balance sheet recently being affected by a $6 million class-action lawsuit settlement. But I suspect that may have had something to do with it.
The old ad had been in use since 2020. The new ad is just a stopgap move for this season, with the team hoping to find a long-term advertiser next season.