By Phil Hecken
The moment you’ve all been waiting here has finally arrived — the Uni Watch Super Bowl XLVIII Logo Contest!
When I announced this contest last Sunday, I honestly thought I might get about 15 entries — well, 30 of you fine folks submitted and we’re about to take a look at each one individually — if you didn’t start the “slideshow” that serves as the splash photo, do so now — it’ll whet your whistle for what you’re about to see. And what you’re about to see is, quite frankly, most impressive.
Each of the entries was original, and several themes emerged — a torch (or the Statue of Liberty), the NYC skyline, snow/ice, colors/themes of the various New York/New Jersey teams (sometimes in several sports) — and riffs on all those. Great use of colors, iconography, typography all! Really, just outstanding. Most entrants provided a brief (as I had requested) explanation of their logo, but a few let their work speak for itself.
We’re going to look at all the entries today, and following the entries, there will be a poll. You’ll be asked to select up to FIVE submissions to move on to the finals. The poll will remain open all week and then the top 5 vote getters will move on to the finals (with one last round of voting). Huge thanks as always go to James T. Huening for setting up the poll.
I want to thank each and every participant for their efforts, and wish them all good luck. Readers, aside from voting, lets hear your thoughts as well — what was great (or not so great), what really stood out, etc. Lobby for a favorite if you like. But whatever you do, remember the efforts of each and every submitter and thank them for their logo. If you want to give a creative critique, I’m sure they’d love to hear it, but lets all please be civil. (Yes, a few submitters made *mistakes*, like the wrong day, the wrong month, even the wrong year, or a few too many Roman numerals. If you want to “deduct points” for that in your voting, fine. But everyone deserves praise for their efforts.) OK? OK!
And now…in alphabetical order, here are your Super Bowl XLVIII Logo Contest entries (with voting to follow immediately after the reveal). Click on each image to view full-size:
The NFL had a good idea when they decided that the stadium in which the game is to be played should be included in the logo. For that reason, I included the facade of MetLife Stadium in the logo.
Background shape is birds eye view of Metlife stadium. Toyed with placing football atop empire state building to resemble Lombardi trophy, but decided against it.
Conceptually I wanted the design to leap out as New York. First I placed Lady Liberty carrying a football on the Lombardi trophy pedestal.Then the logo was wrapped in an outline to echo the landmark Chrysler building and finished with New York appropriate colors and a snow filled skyline.
My logo concept has a stylized Meadowlands Stadium in the stadium tenants’ colors representing East Rutherford with “XLV” rendered as a generic suspension bridge connecting NJ and NY and “III” rendered as a skyline in the colors of NYC flag.
I took an element from all of the NY/NJ teams. Grey triangle (Knicks), Crest outline (Rangers), I stretched out the font of the Nets, NY logo (Yankees), Reworked less devilish NJ logo (Devils), City outline (Mets), Jets green, Giants blue and 4 orange stripes (Islanders).
I incorporated both Giants and Jets colors. The top part was inspired by NYC subway/street signs. The blue shape behind the XLVIII mimics MetLife Stadium and the grid inside the shape mimics NYC’s gridded streets.
Focus away from the winter theme and towards the city/venue… This is an interpretation of the Radio City Music Hall facade and MetLife Stadium logo. The ‘Super Bowl’ call out was created to feel like the NYC-Subway signs and removed any green to keep the more common red, white, & blue.
This depicts a stylized GW Bridge representing the connection of both locales with field hashmarks spanning the bridge (with red/blue snowflakes…AFC/NFC thingy) and an football inspired apple at the top in honor of NYC. I went with winter-esque colors for the feel for wintertime football!!
This logo pays homage to the first game in cold weather with the roman numeral x doubling as a snow flake. It offers hints to NY with the i as the Empire State Building and “Gotham” typography used throughout. Stars fit into the skyline, and represent the NFC and AFC.
Super-retro, minimalist design. My idea was to create something that would have been minimalist in a “futuristic” manner in the late-middle decades of the previous century. New York is going to have enough ‘hoop-la’, the logo does not need to be “in-your-face”.
My rough concept, as you can see execution is not my thing. I decided to use red as reference to the Big Apple without actually using an apple.
My design features the arm and torch of the Statue of Liberty with the flame of the torch replaced with a football.
The letters (in Broadway font) denote the last Super Bowl won by the Giants and Jets in the team colors. The green line above represents the GW Bridge, the blue lines below the Holland and Lincoln Tunnels that link NYC to NJ. Art deco font for the time/date/place.
I got no skills, man. Forgive the crudeness of the drawing. I cheated: it’s a variation on the NFL standard logo, but I think in more skilled hands, it could look pretty snappy. The toque and scarf are Giants colors; I had a limited array of markers in my desk at work.
For my design, I tried to make a realistic cross between between the current Super Bowl logo model and the MetLife Stadium logo.
My entry started as a riff on the statue of liberty giving the signal for a touchdown. But when I added rearranged elements from the metlife stadium logo, it ended up evolving into a retro art deco, poster-like illustration. Didn’t have time to colorize it. Thanks.
Is this less than 50 words? Yep. Was this done in less than 50 minutes? Yep.
I decided that the NYC skyline was too obvious, so I went with (what I hope is) a classic Broadway-esque image.
The Lombardi Trophy is front and center, joining a skyline of the Empire State Building and Citigroup Center, with the GW Bridge leading to MetLife Stadium in Jersey. Blue and green color scheme for the Jets/Giants, but unique shades of each to give the game it’s own identity.
It’s simply the NFL logo football casting a shadow from the rays of a 48 point sun for the 1st Groundhog Day Super Bowl.
Hey, here’s my logo for the first outdoor, cold-weather Super Bowl! I’ll just let the logo speak for itself :)
My design for the logo for Super Bowl XLVIII. The only explanation for my logo is an easy one. It’s going to be a cold one…
Here is my stab at the XLVIII Super Bowl logo. It’s a pretty straight-forward design. I incorporated Giants and Jets colors along with the Statue of Liberty and the football from the Lombardi trophy. I think it works well.
My design is a minimalist concept with only text, straight lines, the outlines of New York and New Jersey, and a simple color scheme.
The only thing that sparked me was the three vertical strokes (III) being the strokes in NY and NJ. Sadly, the negative space in the III could be the towers of the World Trade Center. The buildings would be on the left, looking at Manhattan from New Jersey.
I liked the logos that looked like badges (1990 & 1999). My shield is from the City of New Jersey seal and a NY Police Badge which are naturally blue. The crescents are from the stadium’s design and logo. I brought in the Jets colors on the numerals.
OK folks, there you have it — quite a great effort from everyone.
And now it’s your turn — time to cast your vote for your FIVE favorite designs. Here’s the poll (click on each name for another look at the logo):
OK, Uni Watchers. You know what to do.
“Benchies” first appeared at U-W in 2008, and has been a Saturday & Sunday feature here for the past two years.
More from the Wayback Machine way back before the Interwebs…
Click to enlarge
The Australian Open starts this evening, so I’m pleased to present my doubles partner, Brinke Guthrie, who give you the rundown on all the
uniforms fashion from Oz.
Here’s a rundown on some of the new season’s looks at the Australian Open.
The last slam was the 2012 US Open, and its winner Andy Murray will sport this kit (gratuitous British expression) from Adidas.
Don’t know who this dude is, but Milos Raonic is #15 in the world and the first top pro signed to New Balance for clothing/shoes.
And then……there’s Ana and that Djokovic guy.
We have another new set of tweaks, er…concepts today. After discussion with a number of readers, it’s probably more apropos to call most of the reader submissions “concepts” rather than tweaks. So that’s that.
So if you’ve concept for any sport, or just a tweak or wholesale revision, send them my way.
Please do try to keep your descriptions to ~50 words (give or take) per image — if you have three uniform concepts in one image, then obviously, you can go a little over, but no novels, OK? OK!. You guys have usually been good with keeping the descriptions pretty short, and I thank you for that.
Like the colorizations, I’m going to run these as inline pics — click on each one to enlarge.
And so, lets begin:
First up is David Robertson with some swooshie-love for the Brownies:
What the hell? Why not? Thanks Nike.
Next up is Kevin J. Leahy with a Ravens concept:
Here is my uni concept for the Baltimore Ravens. I incorporated the patterns and colors from the City of Baltimore Flag into the uni. Hope you like it!
And closing down the tweak show today is Paul Lee with two possible new looks for Sparty:
Two Michigan State University logo tweaks.
And that’s it for today. Back with more next time.
Whew — lots of great stuff today. Thanks to all the contestants in the Super Bowl Logo Contest, and of course to JTH for setting up the poll. Two more big games on the gridiron today: Seabirds fly to hot ‘lanta to take on the Dirty Birds at 1:00 ET (FOX) and then the Texans go to war with the Pats at 4:30 ET (CBS). ‘murica. Yesterday the Harbaugh brothers each moved their teams one step closer to an All-Harbaugh Super Bowl. This kid Kaepernick is pretty good.
Make sure you cast your votes in the poll, and have a great Sunday. I’ll catch you fine folks next Saturday.
“The name ‘Cajun’ was derived from the French-Canadian pronunciation of ‘Acadian,’ the lands in Acadia (predominately the Canadian Maritimes) where they came from. The English can’t be blamed for this one.”
— Terry Proctor