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Category: European Hockey

A Cautionary Tale: How Hockey Jersey Ads Came to Finland

Click to enlarge As we all know by now, NHL uniforms will start carrying advertisements next season. But in some parts of the world, the idea of hockey teams wearing …

Not That There’s Anything Wrong With That

Click to enlarge As you know, European hockey uniforms are plastered with ads. Toss in a rainbow design for Gay Pride Night, as the Swedish team Örebro did on Saturday, …

This is Not the Hockey Jersey Advertising You Are Looking For

By Morris Levin Corporate advertising on game jerseys is an active discussion on this site. Paul and others explored rationales against advertising in April 2012. Paul covered the July 2012 …

There’s Logo Creep, and Then There’s Full-On Logo Assault

Last week I Ticker-linked to this women’s hockey photo, which showed the largest Reebok logo I’d ever seen on a uniform. The person who sent it to me mistakenly said …

Meet Mr. Hockey (Jersey)

By Phil Hecken He’s been a member of Uni Watch for a long time. You have undoubtedly heard of his wonderful blog (if you don’t already have that bookmarked, you …

The Shirt Off His Back

[Editor’s Note: Today we have a guest entry from Thomas weeks, who had a remarkable uni-related encounter on the streets of New York last week. — PL] By Thomas Weeks …

Monday Morning Uni Watch

The NHL isn’t the only league that can stage an outdoor hockey game. This past Saturday, the Kontinental Hockey League, which is primarily Russian (further details here) staged its all-star …

Monday Morning Uni Watch

My friends, yesterday marked the end of an era. For the first time this season, every member of the San Diego Chargers was wearing an American flag helmet decal. Or …

FNOB Revisited

A few weeks ago I ran an entry about players who’ve worn their full names on their jerseys (or FNOB, short for “full name on back”). That post prompted so …

What Is It They Have in Europe? Oh, Right: Taste

The annual Spengler Cup tourney was recently held in Switzerland, providing an ideal showcase for the bizarre advertising-plastered hockey uniforms that are so commonplace in Europe. I have a hard …

Old-vs.-New Smackdown

Arthur Farrell’s Hockey: Canada’s Royal Winter Game, published in 1899, is thought to be the first book ever written about hockey. Only four copies are known to exist, none of …