As you may have heard, a new golf league called TGL will be launching in January. Conceived by Tiger Woods and Rory McIlroy, it will feature six three-person teams competing on an indoor virtual course in two-hour matches televised in prime time by ESPN.
The Boston team is unveiling its brand identity this morning. I was given exclusive access to the story behind the creative process — which, as you can see above, involves a frog.
I’ve written about this one for Fast Company. The article is available here.