'And So It Begins'

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The big, and pretty much entirely expected news yesterday was the announcement by the NBA that the league will begin selling jersey sponsorships advertisements in 2017-18, becoming the first major North American sports league to put partners’ logos on players’ uniforms. And so, it begins.

. . . → Read More: ‘And So It Begins’

adidas Wins NHL Uni Contract: 3 Stripes & Ads Coming?

Concept by Ross Taylor

By Phil Hecken

The big uniform news yesterday wasn’t the unveiling of another college football uniform, or a jersey snafu, or any of the usual mid-August stuff — it was the news, broken by TSN’s Rick Westhead, that adidas had struck a deal with the NHL to produce the league’s jerseys . . . → Read More: adidas Wins NHL Uni Contract: 3 Stripes & Ads Coming?

Ads Gone Bad: Worst Soccer Sponsorships

By Phil Hecken

Back when I put out the “call” for readers to pitch stories for Paul’s month-long sabbatical, I got some excellent ones (and a few that won’t make the cut). One of the more intriguing pitches came from today’s submitter, Anthony Emerson, who wrote to me with this…

Considering the higher-than-usual interest . . . → Read More: Ads Gone Bad: Worst Soccer Sponsorships

In Soviet Russia, Uniform Wears You!

I like to look for old uniforms on eBay, so I do lots of searches for “vintage football uniform” and “wool baseball jersey” and so on. I also search on the names of old uni manufacturers like Felco, Sand-Knit, and Spanjian.

It was during one of these searches that I recently stumbled upon . . . → Read More: In Soviet Russia, Uniform Wears You!