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Miami Heat Unveil New 2024-25 City Edition Uniform

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The Miami Heat have released their new 2024-25 City Edition uniforms, and like several other NBA teams, their new uniforms follow a two year arc, as the new unis are basically a color swap from their previous CE kit, with the black and red elements being swapped for one another.

They seem to be viewing their release more as a marketing move than an explainer, as they plug their uniform store (“Shop now”) and advertiser right in the setup.

The team is far from alone in apparently phoning it in, but this may be the least exciting unveiling of a CE uniform to date.

Let’s take a look at the uniform now.

The uniform is red — very red. In fact the team is calling it their “Blood Red” uniform. It’s not only very red, but there’s not really a whole lot to it. It’s mostly red, with a single thin black soutache on the neck and arm openings. The wordmark consists of the Heat’s “HEAT” logo atop “CULTURE.” Beneath that is the only non-red/black part of the uniform: the uni number is in white with at black outline.

If you’re curious about the “Culture” thing, the team has provided this cringy description…

The Miami Heat 2024-25 City Edition Uniform delivers a powerful homage to the fierce spirit of Heat culture, encapsulated in a vivid ‘Blood Red’ base. Rooted in the franchise’s legacy of resilience, ambition and championship glory, this new edition reflects Miami’s unwavering commitment to “Bleed Heat Red.” With its striking design, it honors not only Pat Riley’s transformative leadership but also every historic moment that’s defined Heat basketball.

Perhaps the team didn’t feel the need to further explain that whole culture thing. For that, we need to go back to last season, when the team described it thusly: “Heat Culture is a set of core shared values, expectations, commitments, and customs that inform how Miami operates as a team and an organization. This version of the City Edition uniform serves as the embodiment of that philosophy, which maintains the standard of getting 1% better every day.”

OK then.

The shorts are as plain as the jersey. They feature a simple “MH” logo on the waistband, with the team’s flaming ball-through-hoop logo on the left pants leg.

On a social media post, the Heat weren’t shy about the apparent lack of effort put into the new CE: “A color flip of the 2023-24 ‘Heat Culture’ jersey, the Miami Heat’s 2024-25 Nike NBA City Edition Jersey retains all the elements of its predecessor, save for the base color: a ‘Blood Red’ hue honoring the transformative, win-at-all-costs mentality of HEAT Culture’s architect, Pat Riley.”

There will be a special court on which the CE uniforms will be worn.

Here is a look at all the “features” of the new uni.

__________

I don’t want to single out the Heat for their lameness, but this is probably the worst of all this year’s CE uniforms (and that’s saying something). I searched the Interwebs for almost an hour trying to find out when the uniform would be debuted, but found nothing. I’m not going to critique the “Heat Culture” thing, and I was always a fan of Pat Riley, but even that feels forced. It’s a shame too, because I LOVED most of the Heat’s previous City Edition jerseys (running the gamut of “Miami Vice” color combos from white to black to blue, although that story arc finally got played out when they moved to a gradient. Those (excepting the gradient) were AWESOME uniforms, and I almost wish they had made those their regular home, road and alternate unis. But this “Heat Culture” — especially spanning two years — feels like the designers kinda gave up after a nice run.

Your thoughts?

 
  
 
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Comments (17)

    I am not a fan of these or last years’s versions of this uniform. The Heat Culture thing was always supposed to be something that defined the hard work that the players put in to being the best versions of themselves. Now that someone has decided to make it into a marketing slogan, it cheapens that very culture in my opinion.

    The uniforms themselves are not horrible But certainly are not inspiring either. Hoping that they move on from these next year, although I would not be surprised to be seeing the inevitable white version of these to finish the series.

    I agree with you that those first three years of the Vice City uniforms were glorious.

    And FYI, not sure why but the interface on my iPhone as I try to type this is really difficult to deal with. It keeps kicking me out of typing mode and I think that’s why I ended up posting accidentally before. Might be the ads although I’m no expert..

    Don’t know if it’s just me, but its definitely felt like the phone experience has gotten more jumpy since the launch

    If you remove the word mark/text there, really isn’t much about this uni to dislike, other than it’s a lazy design. Add the text back in and it becomes crapola. For one thing, the tiny HEAT word mark in the actual heat font is a mismatch with the bland CULTURE text. For another thing, this is a sports uniform. Is the team called “culture” from a place called “heat”? This takes my beef with “5280” to the extreme. At least 5280 (if you know what it’s referencing) gives some clue to the team’s location. I don’t live in Miami, nor am I a heat fan. I don’t know what “heat culture” is, other than instructions for someone trying to make yogurt at home. Furthermore, I am a warriors fan and I hear a lot about warriors culture, I also hear that term all the time when referencing what teams want or what they’re missing, or what a new coach will bring to the team. Heat fans might beg to differ, but a team having a culture is no different than a team having an attitude or a personality. They’ve all got one. They may be different but having one doesn’t make a team special. And perhaps finally: putting the phrase on a jersey feels like these should be practice uniforms for a crap team. Like it’s on the jersey to remind players to be tough or hardworking or whatever heat culture is supposed to be. Don’t put it on the game jersey. It makes it look like the coach is pissed off that the players can’t remember his mantra or something.

    It doesn’t work as a uniform and it also doesn’t work as a slogan. Does Miami really believe they invented team culture?

    It’s such bland, stupid coach-speak. EVERY pro sports team has a “culture” of accountability and hard work and blah blah blah. They didn’t win titles because of their scrappy work ethic, they won because they had Wade, Shaq, and/or LeBron

    Pure garbage. Just like Miami thinking they invented “culture.” Boring. Uninspired. Typical Nike and NBA.

    Don’t worry everybody, pretty soon AI will allow us to program our monitors to put whatever uniforms we want on any game we’re watching, live real-time and even which announcers we want to hear.
    Welcome back, Tommy Heinsohn…

    Practice gear but even in that capacity very unattractive and lazily designed. Culture? Fungi growing is also called a culture and these uniforms smell like fungi.

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