The Detroit Pistons have become the lastest NBA team to get a new jersey advertiser for 2024-25 and beyond, and this one is actually a locally-based sneaker and clothing reseller called StockX.
Here’s the obligatory announcement video:
New patch partner just got verified.#DetroitBasketball × @stockx pic.twitter.com/664sdQOKKt
— Detroit Pistons (@DetroitPistons) September 25, 2024
According to the team, StockX is “the global online marketplace leader for categories such as sneakers, apparel, accessories, and collectibles.” The terms and length of the deal were not divulged.
StockX replaces their previous jersey advertiser since 2021, United Mortgage Wholesale, who used the company’s UMW logo for its ad patch.
StockX is based in Detroit, and, according to The Athletic “became a go-to spot to buy hard-to-find sneakers and as a platform for sneaker commerce.”
The Pistons wasted no time selling merch with the new ad:
Pistons Vice Chairman Arn Tellem said, “We are thrilled to launch this partnership between two iconic Detroit brands and to proudly display StockX’s logo on the Pistons team jerseys. We look forward to leveraging the collective power of our brands to engage new and existing Pistons fans. We are also excited to collaborate with StockXon off-the-court initiatives at the intersection of sports, fashion, and culture that align with our organizations’ shared commitment to drive positive change in the Detroit community and beyond.”
In one of their tweets promoting the new advertiser, Big Sean (a Detroit-raised artist) was shown modeling the jersey.
Cut from a different cloth. @BigSean | @stockx pic.twitter.com/MNRyYw0fbc
— Detroit Pistons (@DetroitPistons) September 25, 2024
For those not familiar, Big Sean has been the Pistons’ “Creative Director of Innovation” since late 2020.
The team also tapped Big Sean to show off the team’s new (but previously leaked) City Edition jersey…
Now we back, that's a fact, that's a fact, that's a fact. @BigSean rockin’ our *never before seen* ‘24-‘25 City Edition jersey pic.twitter.com/5KRWBCwjyq
— Detroit Pistons (@DetroitPistons) September 25, 2024
…so it’s not quite *never before seen*.
StockX Co-Founder, President and COO Greg Schwartz said, “StockX sits at the intersection of sport and culture, empowering people to trade what they love. Together with the Detroit Pistons, we will connect and engage our customers by tying together their love of basketball and passion for current culture. We are excited about the power of this partnership and the opportunity it affords us to positively impact both our organizations and the city we call home.”
Again I hate ads, but if you have to have them, they need to match…
Well, Mr. Alan’s is no longer an option, since they were bought out and rebranded by a German- based shoe seller a few years back.
“$29, two for $50” is one of those ad snippets that will live on in my head forever. (Of course, they’d never sell that low these days.)
These ads still suck, of course, but the green ad on the white jersey sucks more.
Thanks for the throwback, Rob. I haven’t heard/seen that ad in forever.
I love the spoof on that commercial from ‘Detroiters’. They pitch the idea for the commercial and in the exact voice from the commercial he says, “I love it! But why does he have that stupid voice?”
Rob I just choked on my coffee reading that. That’s one of the best home references ever. Now I’m going to go watch old Detroit TV commercials for an hour or so!
Again, if use of the green face emoji is on the table, put it everywhere
I live in Detroit. I’ve never heard of StockX. I’m not in their market, so I understand. But to call them an iconic Detroit brand in the same breath as the Pistons? I think we are using the word iconic too much lately about everything.
It’s become an almost meaningless word at this point. Similar to a decade ago when people were calling everything “epic” (see also: GOAT). They’ll find another word before long, but it’ll be the same thing.
Usually whenever you see “iconic,” what they mean is “recognizable.” In many cases, even that’s a bit of a stretch.
I don’t know if you did it intentionally or not, but GOAT is a prime competitor of StockX.
Honesty is the direct competitor of use of the word ‘iconic’
The pistons have a creative director of innovation? Their uniforms and logos had me fooled into thinking they were operating without creativity, direction, or innovation.
Ok. Ok. The new city edition COULD be a great home design if it was red and blue instead of black and green. But guess what? It’s not and it’s not. So…
*black and orange. Senior moment.
So much better than UWM
Yay! New ad for the uniforms. Hope they win a game this year…. that would be a nice change of pace.
One change might be all they can handle in a season. This year was uni advertiser. Maybe next year they’ll work on finishing with a win/loss over .200?
How appropriate. On the trade market, only a handful of Pistons would be worth “a pair of sneakers to be named later.”
Whenever I throw something toward a trash can or other receptacle and I miss, my go-to deflection comment is “shoot I could play for the pistons”. Even here in Michigan I get a laugh every time.
the *never before seen* was sarcasm, hence the asterisks.
Another nice jersey ruined.
Another jersey ruined, anyway.