With the 2024 NHL Season set to begin soon, the Washington Capitals — who are celebrating the 50th Anniversary of their founding this year — have announced a “multi-year partnership” with TikTok, one of the world’s largest social media platforms.
The Washington Capitals are owned by Monumental Sports and Entertainment (MSE), and the deal extends far beyond a jersey ad.
According to the NHL, “the partnership includes the Capitals road jersey, the entitlement of the Capitals 50th Anniversary Celebration, in-arena branding and unique programming elements specific to the Capitals, NBA’s Washington Wizards, WNBA’s Washington Mystics, NBA G-League’s Capital City Go-Go and NBA2K’s Wizards District Gaming.”
The jersey ad will be placed on the right upper chest of the sweater, where it will be juxtaposed with the Capitals 50th Anniversary logo patch, which is on the left side.
The deal will extend through the 2026-27 NHL season.
TikTok will be the Capitals first-ever road jersey advertiser. In 2021, the Capitals were the first NHL team to announce a jersey advertiser with Caesars Sportsbook for the Capitals home and third jerseys worn at their home arena.
The Capitals are not the first NHL team to “partner” with TikTok. The Toronto Maple Leafs added TikTok as a helmet advertiser ahead of the 2021-22 season.
God, what an ugly sweater. The ad could scarcely make it worse.
Those vertical Reebok designs have aged like milk. The Caps need a refresh.
Am I just now noticing how poor the Caps’ white sweater looks? The logo looks like a cut rate iron on patch. I admit, it may just be me.
It’s not just you. The Capilals are one of several teams I root for despite hating their uniforms. And given the team’s choice of a wide, thin-lined wordmark as a sweater crest, I don’t really see an alternative to looking like a cheap iron-on patch that’s been poorly applied. That seems inherent in the logo choice to me. Even if the base sweater looked good, and the Caps’ sweater certainly doesn’t, the wordmark crest would ruin it.
Where is the captain’s “C” going to be placed?
Ugliest team got uglier.
Gross-ass ad stinkin up an already stinky sweater.
First time I’ve seen “entitlement” used to mean “putting a name in the title”. It’s a choice, I guess.
As adverts go, this one is actually not bad, though… TikTok is a bit of a controversial company.
Sweater is still ugly tho….
All jersey ads are terrible in all leagues.
There best player is a well known Putin supporter, and now they have a CCP spy app as their sweater sponsor. Caps really just covering all the bases to be as terrible as possible. Funny they’re the DC team too.
Their*