Late yesterday, the Vancouver Canucks announced their white road sweaters will be getting a jersey advertiser for the 2024 season.
The advertiser is a Vancouver-based “legal technology leader” called Clio. Clio is “the new official away jersey partner of the Vancouver Canucks,” who signed a multi-year agreement with the team.
Up until now, the Canucks white jerseys were ad-free. During the 2022-23 season, Vancouver secured TD Bank as their home jersey advertiser.
Because such things are de rigueur these days, of course the team announced the advertiser deal via hype video.
Away jersey transformation, check. ✅
Introducing the #Canucks first ever away jersey partner, Clio (@goclio)!
The revolutionary legal software company will be featured on Canucks away jerseys to mark the start of the 2024 hockey season, beginning at the Young Stars Classic. pic.twitter.com/XQm8BMHe7Z
— Vancouver Canucks (@Canucks) September 5, 2024
And it won’t be long until the jersey ad makes its on-ice debut: the Canucks will have them on their sweaters when they play in the Young Stars Classic on September 13th.
You can see the ad on the sweaters below:
You can read more about the agreement here (although I’m not sure why you’d want to).
The Canucks now have completed the ad-trifecta. In addition to the different advertisers on their home and road jerseys, they also have a helmet advertiser.
The NHL allows teams to solicit ads from different entities for their jerseys and helmets. They permit “sponsors” to use their logos on jerseys, as long as they fit and don’t advertise alcohol, tobacco, marijuana, or anything sexual. The revenue from jersey ads is split equally between the teams and players. Teams can also partner with advertisers to display their logos on helmets.
It’s admittedly less obtrusive than the TD ad, which a) isn’t even the Canucks’ shade of green, and b) stands out horribly on the black Flying Skate thirds. I still don’t like it, but it could be worse.
Gross.
I can only assume you mean the concept of advertising is gross, and not the aesthetic of this one. It’s small, in team colors, and not intrusive.
If you think this is aesthetically gross, then virtually all memorial patches would fit that description. Check out the one that the Canucks had for Babe Pratt in the mid-80’s. Its virtually identical in shape and size to this one, and nobody ever objected or found it to take away from their uniform as a whole.
Beyond terrible. All ads on or near any uniform/playing field/playing surface take away from the the beauty of the game. In general, the population is over advertised to.
Wish they’d spend their time working on a new crest. The world demands Johnny Canuck.
Show me the V’s in green and blue!