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UEFA Euro 2024 Kit Preview, Part I

[Editor’s Note: The Euro 2024 — the 17th edition of the UEFA European Championship — begins tomorrow. Our own Anthony Emerson brings us this preview. The Euro features six Groups (A through F), and today Anthony will look at the first three of those. He’ll be back tomorrow with the second three. Enjoy! — PH]

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UEFA Euro 2024 Kit Preview, Part I
by Anthony Emerson

This is the summer of international tournaments. The Euros, Copa América, and Olympics will all kick off before clubs return in August, and Uni Watch is here to cover all of them. First up: the European Championships (or just “Euros”), in Germany.

Group A

Germany

The hosts have gone with a very patriotic twist on their traditional white jersey-black shorts kit, adding a yellow to red to black gradient, evoking the colors of the national flag. I think it would’ve been better if the colors went all the way down the sleeves, instead of being interrupted halfway down on long-sleeve jerseys, and interrupt before the cuff on short-sleeved jerseys. Overall: B.

The German away kit, on the other hand, is by no means traditional. It keeps the gradient motif from the home sleeves, and bases the entire design around it. It’s not traditional by any means, but it is bright and summery. Overall: B+

Scotland

Oof, I do not like this. Neon green as an accent does not work next to navy, and makes those swoops from the shorts up the sides of the jersey that every single Adidas team — club and national — has this year look even worse. Overall: D.

Now this, I like. Like with Germany, Adidas is going with softer, brighter, more summer colors for the Scottish away kit, and I think it looks really good here. Maybe it could use a bit more pizzazz, but I think everything works together really well right here. Overall: A.

Hungary

I do love it when national teams from nations with tricolor flags emulate the tricolor with their kits. Here, Hungary has green socks, white shorts and red shirts to emulate the Hungarian flag. It’s not all positive, though — since Hungary uses both the national coat of arms and the logo of the Hungarian Football Federation on their kits, it makes the chest of their jerseys look really cluttered between the two emblems, the Adidas maker’s mark, and the numbers. I’m also not loving Adidas getting equal prominence (if not more prominence) with the national symbols, too, or those white splotches in the armpits. Overall: B+.

Unlike with Germany and Scotland, Adidas stuck with national colors for the Hungarian away kit this year. It’s largely just an all-white version of the home kit, with the swoops replaced with red and green and the armpit splotches with green. It’s fine! Nothing to write home about. Overall: B.

Switzerland

I normally really like Swiss kits, but this one, with its weird maroon that swoops around the bottom of the jersey and cuts off at the front, is one of the worst of the tournament for me. Absolutely inexplicable design choice from Puma here. Overall: F.

Switzerland usually goes white with red accents for away kits, but they’ve eschewed that for blue accents this time around. It works! I like it! But I’m not sure how this kit drew “inspiration” from the Jungfraujoch railway station in the Swiss Alps, like Puma says. Overall: B+.

Group B

Spain

Classic Spain — red shirt, blue shorts, red socks. A timeless and iconic look, one that even Adidas’s swoops can’t ruin. Overall: A.

What the hell is this? It’s like Adidas saw how safe they played it with the home and was like “okay, now let’s do a silly one.” The pale neon green and blue back accents are supposed to evoke a Spanish beach, but all they remind me of is some kid’s art project. An abject failure. Overall: F.

Croatia

Croatia’s checkerboard pattern is iconic and dates back centuries, and has almost always been featured on their home kit since independence in 1994. This is as big as the checkerboards have ever been as far as I can tell, though. I think this lessens the impact of them, honestly — I’d prefer them to be smallerOverall: C+

On the other hand, the away kit is among the very best in the tournament — keeping the checkerboard pattern in place, but making the individual squares smaller and slanting them gives Croatia a fresh look. And Nike is avoiding the superfluous design elements that Adidas is shoehorning into all of its kits. Overall: A.

Italy


The Azzurri are looking sharp as always heading into the Euros, with their traditional all savoy blue home kits complimented by the Italian flag colors in the Adidas shoulder stripes. Overall: A-.

The away kits are the true stars of the Azzurri show, however. Adidas is combining the savoy blue, red and green together to perfection here with the viewer’s left side of the kit accented in green and the right accented in red. Overall: A.

Albania

So, Albania has not actually formally launched their kits as of writing. They have worn these rather sharp Macron-produced kits for the recent friendlies against Sweden and Azerbaijan. Assuming they keep wearing them in the tournament, they’ll be among the better-looking teams there. Overall: A.

Group C

Slovenia

Slovenia’s rather boring design is derived from Nike’s teamwear line, rather than a wholly original kit. It’s disappointing because Nike has delivered some fabulous Slovenian kits in the pastOverall: D.

A blue version of the primary kit. Lame. Overall: D-.

Denmark

Hummel, as a Danish company, always does really well with Danish national team kits, and this year is no exception. No extraneous swooshes or design elements, just a nice collar on a mild sublimated design. Brilliant. Overall: A+.

Almost the same thing in white, but with a polo collar instead of a scoop collar. Just as nice. Overall: A+.

Serbia


I try to include in-game pictures when possible, and photos of players wearing the kits in a studio when I can’t. Unfortunately, I can do neither with Serbia’s home kit. Based on this computer-generated image, I like it! Very simple, touches on all national colors. I would like to see the shorts and socks, but I like what I see so far. Overall: B-.

On the other hand, these don’t really do anything for me. I’m not wild about the color, and Puma’s insistence on these huge stripes around the back is a detriment to every single kit they make. Overall: C-.

England

Nike usually do a good job with England kits, and they did a good job with this one. I love the striping around the sleeve cuffs and short cuffs, I love that collar, and the number font is very attractive. A strong showing from a team that should have a strong showing in the tournament. Overall: A.

I’m not sure about this one, though — it seems designed to be a fashion piece first, and a football kit second. Maybe it would look better in black instead of charcoal grey deep purple? Maybe Nike could’ve had more fun and spread that side panel design all over the kit? I’m not sure. Overall: C.

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Thanks, Anthony! Nice reviews and grades. We’ll be back tomorrow with Part II.

Readers? What do you think of this year’s Euro kits and grades? Let us know in the comments below.

 
  
 
Comments (22)

    – I know it’s open to interpretation, but there are multiple references to “neon green” here when the colour is much closer to yellow
    – Albania’s kits are made by Macron, not Errea
    – England’s away kit isn’t charcoal grey, it’s a dark purple

    Otherwise, nice work!

    I still think Spain is the worst. At least the German away kits have a nice contrast and they pop visually. Spain kits look so bland. The pale neon doesn’t do it for me

    Good work! I agree with most of these assessments in broad strokes but boy do those Adidas swoops irritate me. They are ruining so many classic kits.

    Great piece! Just wanted to note a formatting issue in that there are a few pics not showing up with their entry and are instead grouped at the bottom.

    I think it would’ve been better if the colors went all the way down the sleeves, instead of being interrupted halfway down on long-sleeve jerseys, and interrupt before the cuff on short-sleeved jerseys

    It does make for a light-colored background for what will be the mandatory UEFA patches (the Euro 2024 logo and whatever initiative — such as Fair Play — that UEFA is spotlighting).

    I agree with Denmark’s being A+, especially the collar jersey. The adidas shorts make players look bulky and slow.

    Could you imagine the absolute pandemonium if the US took a page from Germany, Spain, and England and went with some sort of non-traditional national color second jersey? That fascia/ blue German second jersey looks incredible!

    I love the shade of purple on Scotland’s secondary. Real Madrid used a similar color on a white base a while back, which was even better.

    “Classic Spain — red shirt, blue shorts, red socks.”

    Classic Sapin would be: red shirt, royal blue shorts, navy blue/black socks

    my top 3 so far are
    1. Croatia change kit (blue)
    2. Albania primary kit (red)
    3. Denmark change kit (white)

    I am an England supporter and absolutely hate their kits. They would have been perfectly find if they’d gone with traditional navy over the weird plum shade, I don’t know what possessed them to do what they’ve done.

    Adidas just got lazy with the secondary kits. Germany looks like Easter eggs and Spain is a tray of Peeps.
    The swoops in the overall template are a bit much. Aside from Hungary, they are the same on each kit, unlike the 2006 TeamGeist where every team had a slight variation of the design.

    I think this is the first time England has worn purple. Much like when the US Women’s National Team wore White and Highlighter Yellow, it doesn’t fit.

    That adidas chassis is horrible and so is the England kit. Side panels do not belong in football. Only basketball uniforms look good with side panels. Croatia away is a good one, Spain home is OK and Denmark looks nice and clean. Honorable mention to Italy away, that might be a sleeper for uniform of the tournament despite the adidas former Denver Broncos stripes. My country, the Netherlands, has a very ugly home kit in neon orange that justifies them being questioned when they will pick up the garbage or when the road will be repaired.

    Respectfully, this Netherlands 97 away (link) remains one of my favourites of all time

    I would have loved to be around the table when somebody at adidas said, “screw it, we’re putting swooshes from the shirts to the shorts on every design this year… suck it, Nike!!” and everyone else realized it wasn’t a joke.
    This feels like a bad homage to American football at the turn of the last century. Lots of Nike Broncos vibes and I don’t mean that as a compliment. Throw in a couple of standard “bespoke” fonts and templates used everywhere and I actually like that Nike’s kit for England stands out against a sea of conformity in a good way.

    Found this inconsistent. Scotland’s swoops are bad but Italy gets a positive review? TBF, Italy is always a let down for me and especially this year.

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