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How Scott M.X. Turner Creates Uni Watch Membership Cards

Greetings from the Uni Watch HQ, where I arrived about an hour ago. It’s good to be back on the front porch!

While I was in New Orleans, I had membership card designer Scott M.X. Turner show me how he designs a card, and I videoed the entire process. It’s a long video — 41 minutes — and I haven’t had time to edit it or even watch it, but I wanted to get it published today. Once you see how much work Scott goes through to create a card, I think you’ll agree that our $20 price point is a bargain.

If you want to create more work for Scott by getting a membership card, we’re still taking orders up until midnight Eastern on Sunday.

Comments (17)

    Fascinating!! Just today, I was wondering how long it takes Scott to make a card (and also what the MX stands for). That’s a ton of work! Many kudos to Scott!

    Outstanding stuff. Am I right that he went from New York to Seattle (Portland?) to NOLA? Fascinating journey.

    Hey, one of those cards is mine! So cool to see it created (briefly that is lol)

    This is amazing. Amazing to see how much time and effort you guys put into these cards. $20 is absolutely a bargain. I am bookmarking this for sure! Love seeing how you guys work together on this and a real joy to see Scott work. I am forever in debt to you guys for the help you gave me years ago. Ever since then I’ve been constantly tinkering in Illustrator on all kinds of projects ranging from holiday countdown blocks, music blocks, a comic character alphabet, scrabble tiles and recently recreating classic trading cards of the past to use for my son’s youth sports photos. I would never have been able to do any of that if you guys hadn’t been kind to a stranger years ago and offer up a bit of your valuable time. I hope this video inspires more people to sit down and tinker. Thanks much Paul and Scott!

    I’m still kicking around which look to go for if I ever find myself with a few bucks to spare.
    Dolphins #13 (and even then is it classic 2D with a gap in the outline, or the extruded 3D look?)
    Magic #25 (the classic pinstripes and Van Dijk numbers that spoke to me 30-some years ago?)
    Monarchs #10 (they didn’t exist in anything other than royal blue, metallic gold and red)?

    Great piece.
    I remember when I came up with the idea for my card, I ran it by Paul, who then had to run it by Scott to see if he could do it (‘90s soccer goalie jersey, a kaleidoscope of colors, bizarre patterns). He said he could. And he did. And it is perfect. I love seeing the process.

    OMG, this is such a great video. Scott, please accept my apologies for making you create a card out of a coach’s sideline towel. LOL You have done terrific work on so many remarkable cards. I love mine! Thank you once again!

    I’ll bet the tiny differences between Varsity Block numbers were done to foil counterfeiters. Also, the capricious way purple prints reminds me of my own issues at my old job. When printing out pin badges, I often wanted an electric chartreuse green, but the printer always puked out pea green.

    Oh my – this was awsesome! As an analog user of illustrator I really appreciate this. And while so much of this is similar to my process for doing something like this, moving the whole right side of the 8 at one time is a game changer for me! I would normally use each handle and count! I will be watching this video numerous times on a much lager monitor than my phone! Scott, thank you for the love you put in these! My order has indeed fallen within eccentric and trouble! And for that I offer my apologies. I did think you had amassed most of the most common fonts and would certainly have the LSU saved to just go grab. But now realize how that is just not possible and better to adjust each one by hand. Wow.

    Oh, and I forgot… Paul, I had no idea you were so involved with the cards too. Again, apologies for my giant, eccentric order of trouble!

    That was just fascinating to watch. I wish there would be a video showing how a challenging card is created — like that Mets CC card.

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