Ready to steel the show 🔜 pic.twitter.com/Dg722yf1zk
— Carolina Hurricanes (@Canes) January 5, 2024
The Hurricanes, whose jerseys have been blissfully ad-free this season, have announced that they’re selling space on their jerseys to a steel-production company. The advertisement will make its on-ice debut tonight, when the Canes play on the road against the Capitals.
The advertisement will be worn through the 2026-27 season. Financial terms were not disclosed.
The Hurricanes had already whored out their helmets to a different advertiser.