The Pacers, whose uniforms had been blissfully ad-free this season, announced today that they’re selling space on their uniform to a tech start-up that offers users a way to record and share personalized video messages using QR codes. As you can see above, the ad patches themselves include QR codes.
Terms were not disclosed. The advertisement will make its on-court debut tonight, when the Pacers host the Bucks (whose jersey ad does not include a QR code, so that should help you tell the two teams apart even if they wear unfamiliar uniforms).
According to the team’s press release, the QR code on the jerseys “unlocks special Pacers content for fans, including content not previously seen elsewhere,” a frustratingly vague statement. When I pointed my phone’s camera at the codes shown in the photo at the top of this page, it “unlocked” a hype video for the ad patch (which, sure enough, I had not previously seen elsewhere, and hope I never see again).
According to this article, the advertiser’s logo will also appear at each end of the Pacers’ court. It’s not clear whether those graphics will also include QR codes.
In a complete and utterly random coincidence, I will soon be leaving Uni Watch.