I’m always amazed by all the hype and excitement surrounding the release of the NFL schedule. It’s yet another measure of the league’s reach, popularity, and power, which seems almost limitless. It’s now pretty standard for teams to produce schedule-release videos. I’m not sure when this started (anyone..?), but it’s become part of the culture of the league.
After the league released its schedule last night, I gathered together the schedule-release videos for all 32 teams (except the Seahawks, who posted a Twitter thread instead of a video). I haven’t watched all of them — that would take hours — but a random sampling suggests that some of them are very clever, most are unremarkable, and one is embarrassingly bad, like the team couldn’t even be bothered to try. Your mileage may vary and all that.
Arizona’s video is by far the shortest and most perfunctory one in the entire league. It’s like they didn’t really care and didn’t really try — sort of like with their new uniforms.
wait for it… pic.twitter.com/EUOQiADL3w
— Arizona Cardinals (@AZCardinals) May 12, 2023
Update: It’s been brought to my attention that the Cardinals did a long schedule-release Twitter thread in which they chose a song to go with each game. Here’s the first tweet, which you can click on to access the rest of the thread:
our 2023 opponents but we’re on aux 🎶 pic.twitter.com/T20CPMq2ah
— Arizona Cardinals (@AZCardinals) May 11, 2023
Screen time is up, schedule is out 📲
Here’s to everyone who got nothing done at work today pic.twitter.com/wJRbHgXVCn
— Cincinnati Bengals (@Bengals) May 12, 2023
Everybody wants to see what happens next season. 🤠🏈
— Dallas Cowboys (@dallascowboys) May 12, 2023
Green Bay Packers
Las Vegas Raiders
We got the dates! 📃 pic.twitter.com/74ub63oLJm
— Las Vegas Raiders (@Raiders) May 12, 2023
Los Angeles Chargers
should we REALLY make our schedule release video an anime AGAIN?
yes yes yesyes
yesyes yes yes yes
yes yes yes yes yes
yes yesyes yes yes
yes yesye yes yes
yes yes yesyes pic.twitter.com/z7qyNGyWHp
— Los Angeles Chargers (@chargers) May 12, 2023
Los Angeles Rams
Get your popcorn ready. 🍿
Introducing your 2023 Miami Dolphins schedule! pic.twitter.com/afSl4VYbpn
— Miami Dolphins (@MiamiDolphins) May 12, 2023
122 days until Week 1
Enjoy The Ride pic.twitter.com/UZgsYsbygF
— Minnesota Vikings (@Vikings) May 12, 2023
New England Patriots
New Orleans Saints
— New Orleans Saints (@Saints) May 12, 2023
New York Giants
ESCAPE ROOM: Unlock the 2023 Schedule 👀 pic.twitter.com/gXbKuihLdR
— New York Giants (@Giants) May 11, 2023
New York Jets
— Philadelphia Eagles (@Eagles) May 12, 2023
A schedule release video about making schedule release videos ft Zach Gentry. Enjoy.
— Pittsburgh Steelers (@steelers) May 12, 2023
San Francisco 49ers
— San Francisco 49ers (@49ers) May 12, 2023
The Seahawks posted a prank video several hours ahead of the actual schedule release:
Then, instead of posting a real schedule-release video, they posted a pretty clever Twitter thread showing each game themed as a 1990s Seattle rock album. Here’s the first post of the thread, which you can click to see the rest of the thread:
A nod to our Throwback uniforms making their return this season!
Seattle 90’s albums as our opponents, a thread ⬇️
— Seattle Seahawks (@Seahawks) May 12, 2023
Update: Reader/commenter Cole Pessolano notes that Seattle also posted an entertaining video of kids trying to identify the opposing teams’ logos:
View this post on Instagram
Tampa Bay Buccaneers
In addition to the video shown above, the Titans also posted this amusing clip:
We asked people on Broadway to help us with our 2023 schedule release. 🤣
— Tennessee Titans (@Titans) May 12, 2023
Update: In response to that last Titans video, the Falcons have renamed themselves the Red Stallions on their Twitter feed today!
Introducing the newest AI software, ChatDMV
— Washington Commanders (@Commanders) May 12, 2023
And there you have it. Feel free to list your favorites in the comments!