I’m always amazed by all the hype and excitement surrounding the release of the NFL schedule. It’s yet another measure of the league’s reach, popularity, and power, which seems almost limitless. It’s now pretty standard for teams to produce schedule-release videos. I’m not sure when this started (anyone..?), but it’s become part of the culture of the league.
After the league released its schedule last night, I gathered together the schedule-release videos for all 32 teams (except the Seahawks, who posted a Twitter thread instead of a video). I haven’t watched all of them — that would take hours — but a random sampling suggests that some of them are very clever, most are unremarkable, and one is embarrassingly bad, like the team couldn’t even be bothered to try. Your mileage may vary and all that.
Arizona’s video is by far the shortest and most perfunctory one in the entire league. It’s like they didn’t really care and didn’t really try — sort of like with their new uniforms.
wait for it… pic.twitter.com/EUOQiADL3w
— Arizona Cardinals (@AZCardinals) May 12, 2023
Update: It’s been brought to my attention that the Cardinals did a long schedule-release Twitter thread in which they chose a song to go with each game. Here’s the first tweet, which you can click on to access the rest of the thread:
our 2023 opponents but we’re on aux 🎶 pic.twitter.com/T20CPMq2ah
— Arizona Cardinals (@AZCardinals) May 11, 2023
Screen time is up, schedule is out 📲
Here’s to everyone who got nothing done at work today pic.twitter.com/wJRbHgXVCn
— Cincinnati Bengals (@Bengals) May 12, 2023
One man’s script is another man’s schedule.@Yellowstone 🤝 #DallasCowboys football.
Everybody wants to see what happens next season. 🤠🏈
Get @SeatGeek single-game 🎟️s now: https://t.co/XHlhWMoZAP pic.twitter.com/0ZXrtU8jVA
— Dallas Cowboys (@dallascowboys) May 12, 2023
Green Bay Packers
Las Vegas Raiders
We got the dates! 📃 pic.twitter.com/74ub63oLJm
— Las Vegas Raiders (@Raiders) May 12, 2023
Los Angeles Chargers
should we REALLY make our schedule release video an anime AGAIN?
yes yes yesyes
yesyes yes yes yes
yes yes yes yes yes
yes yesyes yes yes
yes yesye yes yes
yes yes yesyes pic.twitter.com/z7qyNGyWHp
— Los Angeles Chargers (@chargers) May 12, 2023
Los Angeles Rams
Get your popcorn ready. 🍿
Introducing your 2023 Miami Dolphins schedule! pic.twitter.com/afSl4VYbpn
— Miami Dolphins (@MiamiDolphins) May 12, 2023
122 days until Week 1
Enjoy The Ride pic.twitter.com/UZgsYsbygF
— Minnesota Vikings (@Vikings) May 12, 2023
New England Patriots
New Orleans Saints
The Script is in… 👀#Saints | @SeatGeek pic.twitter.com/K8rBH5hu97
— New Orleans Saints (@Saints) May 12, 2023
New York Giants
ESCAPE ROOM: Unlock the 2023 Schedule 👀 pic.twitter.com/gXbKuihLdR
— New York Giants (@Giants) May 11, 2023
New York Jets
Team dog Reggie 🤝 Dawg Mentality@Ticketmaster | #FlyEaglesFly pic.twitter.com/wKS4HkAYNP
— Philadelphia Eagles (@Eagles) May 12, 2023
A schedule release video about making schedule release videos ft Zach Gentry. Enjoy.
📺: Schedule release coverage on @nflnetwork pic.twitter.com/qAl7RsOPvE
— Pittsburgh Steelers (@steelers) May 12, 2023
San Francisco 49ers
Schedule on LOCK 🔒@dalocksmith | @Ticketmaster#FTTB pic.twitter.com/gPdAaKGhVB
— San Francisco 49ers (@49ers) May 12, 2023
The Seahawks posted a prank video several hours ahead of the actual schedule release:
Then, instead of posting a real schedule-release video, they posted a pretty clever Twitter thread showing each game themed as a 1990s Seattle rock album. Here’s the first post of the thread, which you can click to see the rest of the thread:
A nod to our Throwback uniforms making their return this season!
Seattle 90’s albums as our opponents, a thread ⬇️
🎟 https://t.co/J5DPQ2F2op | @Delta pic.twitter.com/T3O8Dx1lSb
— Seattle Seahawks (@Seahawks) May 12, 2023
Update: Reader/commenter Cole Pessolano notes that Seattle also posted an entertaining video of kids trying to identify the opposing teams’ logos:
View this post on Instagram
Tampa Bay Buccaneers
In addition to the video shown above, the Titans also posted this amusing clip:
We asked people on Broadway to help us with our 2023 schedule release. 🤣
📺: 2023 Schedule Release on @nflnetwork pic.twitter.com/31LsUUDn3O
— Tennessee Titans (@Titans) May 12, 2023
Update: In response to that last Titans video, the Falcons have renamed themselves the Red Stallions on their Twitter feed today!
Introducing the newest AI software, ChatDMV
🎟 https://t.co/OVs7oTdPAu | @SeatGeek pic.twitter.com/gJEJB6bKnp
— Washington Commanders (@Commanders) May 12, 2023
And there you have it. Feel free to list your favorites in the comments!
I think my favorite of the bunch is the Tennessee Titans.
Seeing people so confidently wrong about what logos correspond to what teams is just absolutely hilarious to me.
Titans logo video is a grand slam. I watched about 3 others, most I think are good and fun efforts. Thanks for posting this!
Titans got maximum value from that minimalist bit. Fantastic.
Hey Paul, the Seahawks did have a video, thhey ad some young Seattle fans try to identify team logos
Ah, thank you — I’ll add that to the post!
The Titans’ Twitter video.
Chargers’ is Fire!!
There’s a QR code at 1:36 of the Chargers’ video. Here’s what happens:
That is the definitions of *EXTRA*… and I’m all for it!!
Love Daniel’s t-shirt, that bacon looks fantastic, and is that a bowl of Chex Mix (homemade or bag?) on the end table?
Looks like nuts in their shells with a nutcracker in the bowl.
Ah yes. That will teach me not to click on the pic to enlarge…
End of the Chargers’ vid seems to indicate a Tomlinson-era throwback uni in the works.
I watched the first couple of videos, takes a looooong time. I liked the Bears one, even when it was a bit incoherent, I liked the Browns animation with their stereotype depictions and the Denver idea of imitating The Office. Based on the comments above I will watch the Titans video.
Those cans are really good: colorful, nice typography and big enough to house plants. I like that Mets hat your bacon tester is wearing as well.
Yes, the Titans identify the opposing team logos video is a winner!
Virginia Tech revealed their 2023 Hokie Bird identities:
I meant to post this to the ticker. Sorry!
All of these videos are united by a singular theme: pointyball players are absolutely terrible actors. Even those that have somehow wrangled employment in Hollywood (Ben Davidson, Ed Marinaro, OJ Simpson, Joe Kapp) do little to dispel this Truth. Maybe Terry Crews and Jim Brown. Maybe.
What you said…
The Jets video is as visually unappealing as, well…the Jets.
Way too many product placements for me to like the Patriots one.
If anything is to be gleaned from the Texans, it looks like they are planning on being a red-heavy team moving forward, and it’s full-steam-ahead with the gothic lettering. Didn’t see a trace of that “other color” they plan on throwing into the mix…wonder what that might be ; )
My favorite: the snippet at the 1:00 mark in the Rams video revealing their week 7 opponent…very satisfying!
vikings added a new one this morning where the players kids say what team they think it is. It really should of been the one they released yesterday since the drone one made people dizzy.
“I’m always amazed by all the hype and excitement surrounding the release of the NFL schedule.”
– I’ll agree that the NFL does a great job hyping a relatively meaningless schedule release. But is anyone out there actually excited about the schedule release? I have yet to meet a person who cares about it. It seems like an incredible much ado about nothing.
Maybe GB is different because of our size, but since so much is impacted by game days, those planning weddings and other events for five months anxiously wait to see conflicts.
Also, not as many hotel rooms here (and flights, rental cars for visitors) so the land rush starts right away for those
And with two ticket packages, fans want to know which games they get. So around here it is a big deal.
Yeah, but that’s all just logistics, not “excitement.” Plus, with expanded flex scheduling, the date & time of the game isn’t all that set in stone, anyway, so it doesn’t make too much sense to book a hotel room for a Saturday when the game might get flexed to Sunday night.
Honestly, it’s just the way the NFL does business nowadays, which sometimes begins to border upon, “What, you’re not paying attention to me? Pay attention to me. Pay attention to me! PAY ATTENTION TO ME!”
The draft doesn’t need to be more than a couple team representatives around tables with a helmet phone; it’s turned into a massive display where every “pick presenter” has to troll a massive crowd full of trolls.
The schedule release doesn’t need to be more than a press release. It’s turned into something where you need to have some sort of cinematic, high production reveal.
And so on. Just roll the ball out there and play the games, for Pete’s sake.
I’m not sure when this started (anyone..?), but it’s become part of the culture of the league.
Here’s a believable suggestion that the first was the Seahawks in 2016.
In response to the Titans video, during Friday the Colts updated their Twitter bio and renamed as *Not the Cowboys”. Funny stuff.