The Atlantic League team in Lexington, Ky., which debuted in 2001 as the Lexington Legends, will have a new identity this year, as the team announced yesterday that it will henceforth be known as the Counter Clocks.
The idea behind the name is explained in the team’s press release:
Traditionally, horses in England raced around a grass track in a clockwise direction. However, declaring independence from the British way, early Kentuckians began to race their horses in the opposite direction – counter-clockwise – and on dirt. The world – and baseball – ultimately followed Kentucky’s lead.
I have to say, I kind of love this. I’d never heard that bit about Kentucky changing the direction of horse racing. For that matter, I don’t think it had even occurred to me that horses always race in the same direction! It’s a very Uni Watch detail, and this team’s new name has taught me about it. I like that!
The team released three new logos yesterday. One is the ballplayer/horse design shown above. Another plays on the “Counter Clocks” name by introducing a anthropomorphized clock character named Dinger:
Note that Dinger’s is showing the time to be about nine o’clock — or maybe 8:59, which happens to be Lexington’s area code. (There’s no mention of that in the press release, but it seems like too big of a coincidence to be accidental.)
You may have noticed that both logos include a ballcap with a backwards “C.” That brings us to the third logo that was released yesterday:
It’s all a bit awkward, but in a way that I find charming, at least for a minor league team. And it’s certainly better than the utterly characterless “Lexington Legends.”