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USF Unveils New White and Black Unis Saturday


By John Ekdahl

This past winter, USF dumped Under Armour and inked a new eight-year deal with Adidas. The deal includes over $1 million in bonuses for both merchandise purchases and on-field performance (coaches and teams).

At the core of the contract — effective July 1, 2018 — Adidas will supply USF with $2.8 million in product (from uniforms to footwear to accessories) and $150,000 in cash annually. It will give an additional $300,000 in product during the first year of the agreement.

With Adidas, USF can earn up to $600,000 a year in bonus merchandise (for exceeding annual purchase volumes) and up to $500,000 a year in cash bonuses for the performance of its teams and coaches.

Example: The Bulls receive an extra $5,000 if women’s basketball coach Jose Fernandez is named American Athletic Conference Coach of the Year, an additional $50,000 if the football team finishes in the top 25, and an extra $500,000 if the football team wins a national title.

They showcased the new all-green look back in July, but yesterday’s Fan Fest formally unveiled the new white and black sets.

Photos are a little hard to come by at the moment, so take a look at this video from the event, which includes all three full uni sets:

Here’s a description of the unveiling, from TampaBay.com:

An all-black alternate uniform (modeled by former Bulls LB Sam Barrington) and all-white version (modeled by former QB B.J. Daniels) were unveiled to the players and public at the Yuengling Center. The all-black version is believed to be the first of its kind in USF’s 22-season history.

Check out the black helmet with a chrome-green (is that what we call it?) facemask:

Photo credits for top image: Joey Knight.

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Mississippi’s new mascot is a bit of a head-scratcher.


The reaction has been, shall we say, less than positive.

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It appears Providence is going with the name-under-number look this season. Nice catch, Ryan McNeely.


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I don’t recall a number zero ever being available in Little League as we all rifled through those ripped cardboard boxes of uniforms before the first game.


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Not exactly uni-related, but this is making the rounds this weekend. Gotta love this kid.


16 comments to USF Unveils New White and Black Unis Saturday

  • Mangler | August 12, 2018 at 9:08 am |

    More information regarding the new Ole Miss mascot:

    https://www.redcuprebellion.com/2018/8/11/17678492/ole-miss-mascot-landshark-rebels-tony-fein

    When I saw it, all I could think about was Marshmello the DJ.

    https://twitter.com/marshmellomusic

    • Special K | August 12, 2018 at 2:09 pm |

      If the fins up gesture was the whole reason for the land shark mascot, then why doesn’t the mascot have fins on its arms?

    • RSB | August 12, 2018 at 6:00 pm |

      He looks like a douche-shark from the Jersey Shore.

  • Special K | August 12, 2018 at 10:00 am |

    As if introducing a new BFBS uniform in 2018 wasn’t bad enough, it looks like that USF jersey has gradient numbers.

    Also, that little league pitcher wearing number 0 has Hunter Pence level pants cuffed way up above the knee.

    • Marcus | August 13, 2018 at 7:42 am |

      The numbers on USF’s black jersey do have a gradient, which appears to be part of that SoFlo theme that USF started with Under Armour. I’m a USF alum and a 10-year football season ticket member and I thought black had been removed from our visual identity for good a few years ago. Sadly, the black uniform is the best one they have now. The other ones seem bland to me.

  • DenverGregg | August 12, 2018 at 10:08 am |

    Jim McElwain approves of the new Ole Miss mascot

  • Kristopher | August 12, 2018 at 10:27 am |

    What does Big Al have to say about Landshark Tony?

  • RICKAZ | August 12, 2018 at 11:22 am |

    I hate pajama pants in baseball, but this little leaguer’s shorts looks ridiculous.

  • frank | August 12, 2018 at 11:34 am |

    Whats with no ticker the last few days? It’s what I come here for..

    • Robert | August 12, 2018 at 11:48 am |

      August weekends. The weekend ticker will be back when the calendar hits September.

  • PT | August 12, 2018 at 12:19 pm |

    How much you wanna bet those NOBS are just for Italy? Just like it says in the tweet. That’s looks like Comic Sans and I doubt it’s there permanently.

    • Rusty Shackleford | August 16, 2018 at 9:53 pm |

      I’m intrigued by the “24 Fonts” top.

  • Brian Henke | August 12, 2018 at 1:19 pm |

    Tottenham Hotspur unveiled a green third kit Friday. They wore them yesterday in their Premier League opener.

  • Ron Ruelle | August 12, 2018 at 6:34 pm |

    I read that first headline as “USFL unveils…” which would have been huge news indeed.

  • jedi54 | August 13, 2018 at 3:34 pm |

    Those South Florida black hats are kick ass