We’re going to go off-uni today, because I want to talk about a design issue that’s been on my mind. To wit: Let’s say your business has a vertical sign. And let’s further say that the name of your business includes an apostrophe, like Johnson’s or Smith’s. Where do you put the apostrophe?
It’s not as simple a question as you might think, and sign-makers have come up with a surprisingly large number of ways to answer it. For example:
1. You can put the apostrophe in front of the last letter:
2. You can put the apostrophe after the next-to-last letter:
3. You can put the apostrophe in between the last two letters, flush-right:
4. You can put the apostrophe in between the last two letters, centered (and as a bonus, this sign includes the word “Uniforms”):
The situation is so fraught with ambiguity that even McDonald’s can’t decide on the proper way to do it:
Just to bring this back to uniforms for a second, it’s worth noting that there have been plenty of baseball uniforms with vertically lettered plackets. I asked Phil, who is particularly fond of this format, if he knew of any apostrophe-inclusive examples (a team with “St. John’s,” perhaps?), but he said he wasn’t aware of any.
So which solution to you think is best? I can’t decide, although I’m pretty sure it’s not this one:
T-Shirt Club update: In case you missed it earlier this week, the Uni Watch T-Shirt Club’s July designs — one for Independence Day and another for Canada Day — are now available, and we’ve decided to end the Canada Day campaign a bit early in order to ensure that the shirts will be delivered to Canada in time for the holiday. The Canada Day shirt will be available until 7pm Eastern this Sunday (instead of 11pm on Monday). Please plan accordingly. The USA shirt will still be available through Monday night.
Here are the two designs (click to enlarge):
You can order Independence Day here and Canada Day here, and there’s further info here. For those who have issues with the “Pandering” NOB on the Independence Day shirt, that topic is discussed in depth on this page.
Baseball News: The Yankees’ Thurman Munson bobblehead, due to be given away later this month, shows the late catcher wearing a fielder’s glove (from Timothy Tryjankowski). ”¦ This is so awesome: The Myrtle Beach Pelicans will wear “Let’s Play Two” jerseys for all home doubleheaders (from Todd Chapman). ”¦ Clint Richardson put together a uni-based recap of the Women’s College World Series. … Kudos to the Brevard County Manatees, who will be wearing Habitat for Humanity-themed jerseys this weekend — a very worthy cause (from @DaveDoop). … I always thought Jerry Dior’s famous silhouetted-batter logo was originally intended to be used only for MLB’s 1969 centennial and then proved to be such a hit that it was adopted as the MLB logo. But yesterday I spoke to a former MLB exec who told me that the plan all along was to debut the logo for the centennial and then keep it as the MLB mark. Never knew that. … Disappointing news out of Houston, where the Astros are removing the hill from centerfield after this season. Bummer. … The Giants visited the White House yesterday, and Willie Mays, as always, was wearing his favorite BP cap (thanks, Phil). … And yes, of course President Obama received a Giants jersey. … The Bristol Blues, a new collegiate summer team, have a nifty logo that makes clever use of a “blue note” symbol (from Jim Brunetti). … Capt. America jerseys tonight for the Corpus Christi Hooks (from Cody Barker). … Our own Scott M.X. Turner got himself this snazzy Mariners striped socks at the team’s stadium shop. ”¦ The Nashville Sounds wore really nice Vols throwbacks last night (from R. Scott Rogers). ”¦ The Rochester Red Wings have a retro-style bullpen buggy. ”¦ Rangers INF Hanser Alberto tore his pants while stealing a base last night. Guess he needs those reinforced Adidas pants (from Chris Flinn). ”¦ Knoxville Christian school in Tennessee uses the Royals’ “KC” logo, but with a cross added (from Dustin Semore). ”¦ The Wisconsin Timber Rattlers wore dairy-themed uniforms last night.
Pro Football News: Giants WR Victor Cruz is getting his own signature sneaker (from Chris Flinn). ”¦ Good-looking football exhibit at the Ronald Reagan Presidential Library in California (thanks, Phil). ”¦ Ottawa Redblacks QB Henry Burris, who normally wears No. 1, turned 40 yesterday, so the team had him wear a No. 40 jersey. Also, look at those tights (from Noah Sidel). ”¦ Former Pats QB Drew Bledsoe, asked during a Twitter chat if he prefers Pat Patriot or Flying Elvis, chose Pat (from Anil Adyanthaya). … Have we ever seen these Tecmo Bowl T-shirts before? (Fun stuff from Ben Markowitz.) … Washington rookie TE Devin Mahina says it’s “a great honor” to wear No. 89 after Santana Moss wore it. … The Browns’ practice shorts have some inconsistencies (from Eric Wright).
College and High School Football News: Hmmm, ya think maybe those inflatable run-thru thingies that are used for player introductions have gotten a little out of hand, especially for the high school level? Jeez. ”¦ Here’s a look back at Nebraska’s best and worst alternate uniforms (thanks, Phil).
Hockey News: Reader Brian Mazmanian found a good shot of Bobby Orr wearing the Bruins’ 50th-anniversary patch from the 1973-74 season. You can get a closer look at the patch here. I think it’s safe to say that design would never pass muster today, but I love it. ”¦ Concussion discussion: NHL commish Gary Bettman continues to pretend that there’s no link between hockey and CTE. ”¦ Here’s an unusual use for a Canadiens jersey: to dress up a peeing boy. … New logo for the Prince George Cougars. … The Avs will announce minor uniform changes in three weeks. Let’s hope that means they’re getting rid of the Bettman stripes. ”¦ Here’s an old shot of Brendan Shanahan wearing Cooperalls (thanks, Phil). ”¦ Connor McDavid, expected to be the first overall pick in the upcoming NHL draft, has signed an endorsement deal with CCM (from Matthew Austin).
NBA News: The WNBA’s New York Liberty, not content to have just one corporate advertiser on their uniforms, will now wear the DraftKings logo as well. Hey, a sports team in bed with a gambling operation, what could possibly go wrong? ”¦ Drip, drip, drip: More 2016 NBA All-Star Game accessories continue to leak out. … Here’s a possible clue about the Sixers’ new uniforms (from Brett Cohen). ”¦ Todd Radom has taken a look at the Warriors’ and Cavs’ graphics.
Soccer News: New kit for Schalke (from @RhymeswCarbon). … New kits coming today for Swansea (from Terry Mark). … Also from Terry: The Barclays Premier League will ditch Barclays sponsorship starting next year. Good for them. Now if ony the arena down the avenue from my house would do likewise.
Grab Bag: Ladies and gents, your new U. of Tennessee wordmark. Here’s a rendering extrapolated from those photos. … Here’s an interview with a retired Army officer about the function of camouflage (from Mary Lynn Delfino). ”¦ Good story about the rise of the single-letter political campaign logo (from Ted Taylor). ”¦ Here’s a look at crazy/obscure jerseys worn in rap videos (from Derek Lilleskov). … Big thanks to reader Gary Hite, who sent me this “I Passed Uniform Inspection” Boy Scouts patch. ”¦ Good story on the history of Geneseo College’s “G” logo. … With more and more teams going to roundel-based logos, Chris Creamer has provided an entertaining look at the history of that logo format. … Here’s a look at the history of U.S. military uniform upgrades. … Kent State athletics is switching from Nike to Under Armour, beginning with the basketball team this fall. The football team will still wear Nike this season (from Jody Michael).